SOURCE: Capital Insight Partners

August 04, 2008 09:00 ET

Capital Insight Partners: New Media, Sluggish Economy Call for New Strategies in Communication

CHICAGO, IL--(Marketwire - August 4, 2008) - Companies need to update their media strategies to communicate with investors, analysts, and followers through new media channels as well as the traditional press or risk allowing others to define them.

The key audience companies care about most still get information from venerable names such as the Wall Street Journal, but more than a decade after its rise the Internet still is a place where ill-informed and even malicious sources can have a big voice.

If you are in a niche industry that doesn't get a lot of coverage, imagine the damage that can be done by one self-styled investment expert who either doesn't understand your market, or simply thinks a contrarian view is his ticket to notoriety.

"Information, like power, abhors a vacuum," said Anthony Burke Boylan, media relations manager of Capital Insight Partners. "When you aren't telling your story loudly, clearly and to anyone who will listen, someone else will be."

This is especially true of micro- and small-cap companies, and particularly in a troubled economy. No matter how clearly you state the health of your balance sheet and the prospects of your business, a gloom-and-doom "expert" always will attract an audience.

This is not always true online where there is no vetting and little if any accountability of new media journalists and their sources.

Companies need a media-savvy consultant -- someone with day-in, day-out experience in the rapidly changing communications landscape; someone to help them communicate consistently to their investors, analysts and followers, through every channel possible. Not only will it allow you to tell your story the right way, it will blunt the impact of any ignorant or malicious sources.

For more information on "new strategies in communication," please view Capital Insight's recently published white paper located at the below link:

http://www.cap-insight.com/white-papers/newmedia.html

Capital Insight Partners (www.cap-insight.com), an investor relations, financial communications and capital markets advisor, aids companies in today's landscape where outreach across a broad spectrum of channels has become more important than ever.

By serving the full spectrum of investor relations and corporate financing requirements for micro and small-cap corporations, Capital Insight Partners helps build a growing, diversified shareholder base, resulting in contented early-stage investors and improving its odds to obtain additional financing should the need arise.

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