SOURCE: Virtual Pharma Rep

Virtual Pharma Rep

December 30, 2009 08:00 ET

Caputo Dental Group Implements Virtual Marketing and Patient Outreach Program With Virtual Pharma Rep

Chicago Based Caputo Dentistry Group Is the First to Implement Virtual Marketing, Patient Outreach and Education Programs With the Launch of Virtual Pharma Rep

OAK BROOK, IL--(Marketwire - December 30, 2009) - Virtual Pharma Rep™, a new company built by pharmaceutical industry veterans, today announced that a leading dental group in the Chicago area has successfully implemented and realized positive business results from the use of Virtual Pharma Rep's sales and communications model. Virtual Pharma Rep™ delivers a patent pending, virtual sales process that revolutionizes expensive pharmaceutical and medical sales processes.

Virtual Pharma Rep is a total, 360 degree marketing and promotional approach within the healthcare industry, which helps medical practitioners, as well as patients implement proactive healthcare and education more cost effectively that other practices that have been used to date.

Caputo Dentistry is a leading provider of proactive dentistry that aims at prevention and early intervention prior to major dental work. Patient education is a key platform at Caputo's practices.

Caputo Dentistry had a need for a more effective marketing and education communications process. However, it did not want to increase the marketing and communication budget. Not only did Virtual Pharma Rep build a successful marketing and patient outreach program for the group, but Virtual Pharma Rep assisted them in actually decreasing their spend on marketing and patient outreach. Virtual Pharma Rep helped the dental group identify their target market and customize messages that resonate with that key audience. Virtual Pharma Rep then built a virtual process that is driving marketing and communications to the key audience.

Virtual Pharma Rep has also assisted the dental group in maximizing patient outreach efforts with their existing patients. Patient education programs that did not exist at Caputo Dentistry prior to Virtual Pharma Rep have been implemented. This is a value add for patients, at no additional cost to them. Caputo dentists can now provide their patients dental education on a regular basis, not just when they come into the office and sit in the chair.

"We are excited at our first major implementation across a group of dental practices. We know that Virtual Pharma Rep™ has done well for pharmaceutical sales, but when a dental group reached out to us for assistance with their marketing needs, we realized that the need for effective virtual sales programs across all medical disciplines was much greater than anticipated," said Jim Rediehs, President of Virtual Pharma Rep™. "We know that virtual sales programs will benefit practices and patients alike, through better educational programs, better knowledge management programs and through decreased sales and marketing costs that we believe will be passed along to patients."

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About Virtual Pharma Rep™

Virtual Pharma Rep is revolutionizing the pharmaceutical industry by leading the paradigm shift to virtual sales support and service models that enhance or replace existing and expensive pharmaceutical marketing strategies. Led by a highly experienced team in the creation of future sales and growth strategies in pharmaceuticals, Virtual Pharma Rep's patent pending sales process shares a cost reduction within the pharmaceutical industry, by streamlining existing sales and marketing strategies. In addition, thanks to VPR's disease awareness, management and compliance processes, VPR assists with overall long-term healthcare cost reductions in the form of fewer doctor's office visits and hospitalizations. For more information please visit

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    Norman Communications
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