SOURCE: CardStar, Inc.

CardStar, Inc.

March 24, 2010 08:00 ET

CardStar Launches CardStar Card, Brings Mobile Loyalty to Masses

Expanding to New Markets, Inking a Deal With Chase, Closing $1 Million in Funding and Surpassing 1 Million Downloads -- 2010 Off to a Record Start for the Loyalty Card App Company

CANTON, CT--(Marketwire - March 24, 2010) -

NEWS FACTS

  • CardStar has experienced tremendous growth since launching in mid-2009, cementing its position as the most used mobile loyalty application in the world:
    • More than 1.2 million downloads
    • More than 5 million app sessions
    • Actively used in all 50 U.S. states and in 156 countries worldwide
  • CardStar recently closed $1 million in its Series A round of funding, led by Amplifier Ventures and joined by Acta Wireless, LaunchCapital and angel investors. CardStar will use the funds to increase its application's functionality for users, explore expansion on the Android and BlackBerry platforms and continue adding features to make CardStar the most efficient mobile marketing and couponing platform for merchants.
  • Today, CardStar is announcing a partnership with KeyRingThing to release the CardStar Card, which consolidates six loyalty, reward or membership cards onto a single card the size of a credit card:
    • CardStar is now the only mobile loyalty company with a solution that works for everyone -- this new product makes it possible for anyone, with or without a smartphone, to take advantage of loyalty card consolidation.
    • All CardStar merchant deals will now be available to CardStar Card holders online and via e-mail, giving them the same easy access to coupon discovery that CardStar app users have through the "deals" tab in the application.
    • The CardStar Card is available now at www.mycardstar.com/keyringthing.
  • CardStar has signed an exclusive agreement with Chase for an integrated campaign promoting the new Chase Freedom cash back card to CardStar users. Chase advertising will be featured in the application, including a tailored content page and a click-to-call option.
  • CardStar's free iPhone application makes it easy for users to consolidate all of their loyalty, reward and membership cards in a single place for easy retrieval. CardStar also offers mobile loyalty services for merchants of all sizes, including merchant messages and information as well as mobile coupons.

LINKS:
Please use this link to access CardStar
CardStar Twitter feed
KeyRingThing screenshots

PRE-APPROVED QUOTES:

  • "We're leveraging these major milestones -- from closing a significant round of funding to expanding the CardStar experience -- to continue driving the momentum that's helping us reinvent loyalty programs." -- Andy Miller, CardStar CEO
  • "We constantly receive feedback from shoppers who love the idea of CardStar but don't have a smartphone, so we're introducing the CardStar Card to expand the CardStar experience to every single loyalty card shopper." -- Andy Miller, CardStar CEO

Please contact Kayla Kooyman to arrange an interview.

ABOUT CARDSTAR
CardStar, Inc. is a privately held software company focused on developing mobile applications that perpetuate the use of loyalty cards and mobile coupons. The company was founded in 2008 and is located in Canton, Conn. For more information, visit www.mycardstar.com.

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