SOURCE: Cardlytics

Cardlytics

March 25, 2010 15:31 ET

Cardlytics Adds John Brown as Vice President of Client Services

Former Fiserv Vice President to Oversee Account Management for Transactional Marketing Firm

ATLANTA, GA--(Marketwire - March 25, 2010) -   Cardlytics, a provider of targeted, card-based, merchant-funded rewards technology, has named financial services industry veteran, John Brown, as its new senior vice president of Client Services.

In this role, Brown will oversee the ongoing management of Cardlytics' financial institution partners. Additionally, he will be responsible for customer service execution and compliance.

"Cardlytics has developed a technology that offers a unique, differentiated value proposition to retailers and financial institutions," said Brown. "It's truly exciting to be a part of a company with such a groundbreaking vision and technology that stands to change direct marketing practices and rewards programs as they are known today."

Prior to joining Cardlytics, Brown was vice president of strategic accounts for the E-Banking division of Brookfield, Wis.-based Fiserv, where he led strategy development and execution for one of the company's largest clients, achieving client satisfaction improvement levels of 70 percent. Brown has additional experience as a strategy consultant with McKinsey & Co., a management consulting firm that specializes in organizational strategy, technology and operations. He was also an account executive for General Electric, and served as an officer in the United States Navy aboard a nuclear submarine.

"We have been deliberate in bringing the right people with the right professional pedigrees into our organization. Through his wealth of strategy design and client management expertise, John is indicative of the caliber of executive that we are targeting," said Lynne Laube, president of Cardlytics. "His knowledge and experience in multiple industries makes him an ideal addition to Cardlytics and someone that we look to have an immediate impact in supporting our current and future growth."

Brown earned an MBA in Operations Management from the Wharton School of Business at the University of Pennsylvania in Philadelphia and a bachelor's degree from Tulane University in New Orleans.

About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers' actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers' banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics' multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.

Contact Information

  • CONTACT:
    Heather Sugg
    For Cardlytics
    813-374-6362

    Alex Shorter
    For Cardlytics
    678-781-7207