SOURCE: Cardlytics


February 04, 2010 08:00 ET

Cardlytics Adds Wendy Newberg as Strategic Account Director

Digital Marketing Veteran Brings Experience From AOL, Yahoo!, to Transactional Marketing Firm

ATLANTA, GA--(Marketwire - February 4, 2010) - Cardlytics has appointed 11-year digital marketing veteran Wendy Newberg strategic account director.

Newberg will lead all sales efforts for Cardlytics' transactional marketing platform in the Southwest region from the company's Dallas-based office. She will manage the company's relationships with national and regional organizations in the retail, grocery, gas, travel, and service industries in that area.

Prior to Cardlytics, Newberg was an account executive for New York-based AOL Advertising, where she sold advertising products including display, rich media, search, behavioral targeting, affiliate and mobile across the leading online network. In this role, she was responsible for increasing the depth of relationships with existing clients and leading the acquisition of several new major brands.

Newberg has held similar positions with Dallas-based Blockdot, Belo Interactive Media and, as well as Sunnyvale, Calif.-based Yahoo! She has a bachelor's degree in Radio, Television and Film from the University of Texas at Austin.

"Wendy brings a wide array of digital marketing experience and relationships with many of the major advertisers in the Southwest," said Hans Theisen, chief revenue officer of Cardlytics. "She will serve as a vital cornerstone to our national sales team as we continue to attract new retailers looking to leverage transaction data."

"Cardlytics' approach to delivering merchant offers based on actual transaction data is an industry first," said Newberg. "Growing up in the retail industry, it is easy to admire this innovative approach to targeting consumers."

About Cardlytics

Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers' actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers' banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics' multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit

Contact Information

    Heather Sugg
    For Cardlytics

    Andy Payment
    For Cardlytics