SOURCE: Cardlytics

Cardlytics

April 20, 2010 09:30 ET

Cardlytics Expands Midwest Region Presence Through Addition of Andrew Newman as Director of Sales

ATLANTA, GA--(Marketwire - April 20, 2010) - Cardlytics, a transactional marketing platform provider, announced today that sales veteran, Andrew Newman, has joined its team as director of sales. Newman will be responsible for managing Cardlytics' Midwestern marketing and advertising campaigns from the company's regional headquarters in Chicago.

"Andrew possesses an impressive record when it comes to signing new accounts and managing and growing customer relationships," said Hans Thiesen, chief revenue officer and co-founder of Cardlytics. "As we continue to add new merchants and financial institutions to our transactional marketing platform, Andrew will play an integral role in supporting that growth."

Before joining Cardlytics, Newman completed a 15-year tenure at Chicago-based Promotion Group Central, a nationally ranked sales promotion agency that recognized him as "Salesperson of the Year" for six consecutive years. Newman was originally hired by Promotion Group Central as an account executive and was soon promoted to director of national accounts, where he worked with prominent national retailers including Office Depot, Papa John's and Fandango. In 2002, after being promoted to associate vice president of account management and business development, Newman secured a $100 million fulfillment services contract with The Home Depot. This prompted his appointment as the company's vice president of Account Management and Business Development.

"Cardlytics' transactional marketing platform offers unprecedented potential to retailers and financial institutions alike," said Newman. "It's truly exciting to introduce such a practical innovation to a new region."

Newman began his career in 1993 at the advertising and marketing agency of Hill/Holliday, Connor, Comopulos, Inc. in Los Angeles, where he coordinated an award-winning campaign for Infiniti Automotive Corporation. In 1995, he moved on to a media sales position at Turner Broadcasting System's Chicago location.

About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers' actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers' banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics' multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.

Contact Information

  • CONTACT: Heather Sugg
    For Cardlytics
    813-374-6362

    Alex Shorter
    For Cardlytics
    678-781-7207