SOURCE: Cardlytics

Cardlytics

April 07, 2010 13:00 ET

Cardlytics Names Keith Ingenthron Strategic Account Director

Former American Express Executive Opens St. Louis Office

ATLANTA, GA--(Marketwire - April 7, 2010) - Cardlytics has named 20-year sales and marketing expert Keith Ingenthron as the company's strategic account director.

Ingenthron will lead all sales efforts for Cardlytics' transactional marketing platform in the central United States from the company's St. Louis-based office. He will leverage his merchant relationships to grow Cardlytics' footprint among national and regional organizations in the retail, restaurant, grocery, gas, travel, and service industries and manage Cardlytics' existing relationships in that area. 

Ingenthron's service industry expertise comes from managing a number of Fortune 500 retail and hospitality accounts and various customer incentive and loyalty programs during his nine-year tenure at American Express and American Express Incentive Services.

Most recently, Ingenthron was client manager of national accounts in the central region for American Express Merchant Services, where he developed marketing partnerships and managed a portfolio of 20 to 25 national accounts with total charge volumes in excess of $1.5 billion. Besides increasing his account volume by more than 8.8 percent in 2007, Ingenthron earned the company's Masters Award for his outstanding performance in 2006 and 2005. Previously, Ingenthron was area vice president for channel sales in the East region for American Express Incentive Services, where he was awarded American Express' Circle of Excellence Award for exceeding profit goals by 7.7 percent.

Adding to his leadership experience, Ingenthron served as director of business development at St. Louis-based Meridian Enterprises where he supervised the department responsible for performance improvement programs for Fortune 1000 companies. He also held management positions at St. Louis-based Diagraph Corporation and Newport, Calif.-based JNR Incorporated.

"Keith's solid relationships with some of his area's leading retailers, combined with his knowledge and experience with customer incentive and loyalty programs will be a vital asset to Cardlytics as we continue to break ground in the marketplace," said Hans Theisen, chief revenue officer of Cardlytics. "Keith is a great asset as he has the knowledge and proven expertise needed to jump-start our national program and expand the number of merchants that leverage transaction data."

"Cardlytics' ability to present targeted offers through transaction data is a large and untapped opportunity that can change the face of marketing as we know it," said Ingenthron. "I look forward to contributing to the company's advancements in the space." 

About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers' actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers' banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics' multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.

Contact Information

  • CONTACT:
    Heather Sugg
    For Cardlytics
    813-374-6362

    Alex Shorter
    For Cardlytics
    678-781-7207