November 06, 2007 10:38 ET Builds Job Matching Application on Facebook® Platform

Career Expert Offers Tips for Creating an Employer-Friendly Profile

TORONTO--(Marketwire - November 6, 2007) - If Facebook users don't have time to look for a job, will do it for them., one of the Canada's largest online job sites, announced it is now offering a job matching application on Facebook Platform. Users who add the application, launched this week, will receive continuously updated job listings that are aligned with the information found in their profiles. Users can apply to positions directly or access a link to search for more jobs on the Web site.'s smart technology scans the Facebook user's profile for information such as major in university, hometown and network and then matches it with the most relevant jobs available in its database. When users bring up their profiles, they can view opportunities in their own backyard or other locations and share job opportunities with Facebook friends.

"Facebook is the fourth most visited site in Canada (according to comScore) and has more than 51 million users worldwide," said Remy Piazza, managing director of CareerBuilder Canada. "Building a job matching application on Facebook Platform enables to interface with a large, highly interactive community dominated by users who are choosing and building career paths. We are making the job search process easier and more convenient for Facebook users while providing employers with a unique way to market their job openings."

Facebook users can find the application at the following page:

Install page

As with any information shared over the Internet, Piazza warns that Facebook users should be mindful of what they include in their profiles. A study of 1,150 hiring managers found one-in-ten (12 percent) said they have used social websites to screen job candidates. Of these hiring managers, the majority (63 percent) did not hire the person based on what they found.

Piazza recommends the following to make your profile employer-friendly:

1.  Promote yourself.  Employers often look at profiles to get a better
    sense of the candidate's talents and fit within the company culture.
    Use your profile to showcase your creativity and contributions.
    Highlight achievements and awards, post things you've written or
    designed, include community or volunteer activities or other pertinent
2.  Have no regrets.  Don't post anything on your profile or your friends'
    profiles you wouldn't want a prospective employer to see.  Derogatory
    comments, risqué photos, foul language and lewd jokes all will be
    viewed as a reflection of your character.
3.  Be discreet.  Consider adjusting your privacy settings for your profile
    so that it is viewable only by friends of your choosing.

About had more than 1.1 million unique visitors in September 2007, according to comScore Media Metrix Career Resources subcategory, making it the third most visited online job site in Canada. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), The McClatchy Company (NYSE: MNI) and Microsoft Corp. (NASDAQ: MSFT), powers the career centers for more than 75 Canadian partners that reach national, local, industry and niche audiences. These include leading portals such as Lycos Canada and AOL Canada. Job seekers visit every month to search for opportunities by industry, location, company and job type, sign up for automatic e-mail job alerts, and get advice on job hunting and career management. For more information about products and services, visit

Facebook® is a registered trademark of Facebook Inc.

Contact Information

  • Media Contact:
    Michael Erwin