SOURCE: Outdoor Advertising Systems

October 16, 2006 06:38 ET

Catering Truck Advertising Wows Soccer Fans Alongside Pele and Shakira at New York Red Bulls Opening Season Soccer Gala

North America's Foremost Nationwide Advertising Network of Catering Trucks Is the Newest New York Red Bull Teammate

NEW YORK, NY -- (MARKET WIRE) -- October 16, 2006 -- Outdoor Advertising Systems catering trucks co-starred with soccer legend Pele and Pop Diva Shakira as the New York Red Bulls made their debut at their Giants Stadium season opener. This is the second time OAS' Nationwide Advertising Network of Mobile Food Vehicles wrapped in familiar brand-named products have declared "Vive Sabor del Goal!" since its 4-month, 1500 coach, 2005 Tapestry/Coca Cola Land campaign blanketed California, Florida, Illinois and Texas.

OAS campaigns have been most successful with Latin males and females aged 18 - 45 -- the Major League Soccer fan demographic. So marketing heads at Kastner & Associates, along with the Red Bull Company, enthusiastically invited OAS CEO Scot C. Taylor to promote the power beverage and the new MSL League to the 400,000 potential attendees, prior to the gala. On the day of the event, nearly 36,000 attended.

Taylor proudly states, "Advertisers from Verizon to Nextel to Bank of America have found their niche to drill deep into the Latino working population. Red Bull is extremely popular with our day-to-day customers -- the Latino higher-end working population. This campaign just made sense."

Formerly known as the MetroStars, the team was purchased in February 2006 from Anschutz Entertainment Group by Red Bull, currently planning to move the team's home playing field from Giants Stadium at Meadowlands Sports Complex in East Rutherford, New Jersey -- just outside New York City -- to a new home. The proposed soccer-specific stadium (still 50% owned by AEG) would be appropriately named Red Bull Park, located in Harrison New Jersey, just across the Passaic River from Newark, New Jersey. Opening day is planned sometime in 2008, and offers OAS a marketing windfall, with the opportunity to reach workers where they work -- in the surrounding suburbs of New York and New Jersey.

OAS participating catering and coffee trucks serve breakfast, lunch and dinner to over 1.3 million people truck side per day, and secure 60 million general impressions a day. OAS' largest licensing client, located in Clifton, NJ, would most likely be the prime candidate to service the workers on-site for the next two years at Red Bull's $100 million dollar venue. This would be a major coup for OAS, which would not only be able to wrap mobile food service vehicles with Red Bull advertising, but also Coca Cola, Kraft, Western Union, Pepsi, and Bosch Tools (among other notables), in a high-exposure, cross-promotional effort.

The New York Times quotes MLS Commissioner Don Garber as saying: "Red Bull founder Dietrich Mateschitz brings international credibility and proven, innovative marketing expertise to Major League Soccer." OAS' Taylor agrees: "Mr. Mateschitz looks beyond the media jungle to find ways to reach consumers eye-to-eye, toe-to-toe -- which is exactly what lunch truck advertising strives to do."

In 2005 alone, OAS increased their anticipated total annual revenues two-fold through its $2,000,000 in gross advertising sales.

OAS client base boasts automotive, entertainment, pharmaceutical, telecommunications and food and beverage companies. Exclusive leases with lunch truck drivers and commissary owners, garner purchases of four-color, high impact Flexcon signage -- from eye-level 30 inch by 60 inch serving-side and tailgate billboards to 50 foot broadside billboards, to what Taylor calls the "wow-factor" bus-size full wraps -- getting branding exposure where billboards and other traditional outdoor mediums are ineffective.

OAS currently serves the United States, Australia, Canada and England. For more information surf the world wide web at For interviews, investments or purchases, contact Scot C.Taylor, CEO by telephone at (949) 770-0403, fax (949) 770-7471 or email

Contact Information

  • Contact:
    Scot C. Taylor
    T: (949) 770-0403
    F: (949) 770-7471