Cathay Pacific Airways

Cathay Pacific Airways

October 15, 2007 09:00 ET

Cathay Pacific Airways Brings Luxurious New Seats and Cabin 'Look and Feel' to Toronto, Calgary and Vancouver

Best in Class Airline's Roadshow Gives Locals a Preview of its First, Business and Economy Classes with Chance to Win Free Flights to Asia

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 15, 2007) - Beginning tomorrow in Vancouver, and continuing over the next two weeks in Calgary and Toronto, Hong Kong-based luxury international airline Cathay Pacific Airways is embarking on a cross-Canada tour to offer the public a glimpse of its ground-breaking, newly-designed aircraft cabins.

Cathay Pacific's New Product Roadshow-featuring a mobile presentation suite complete with the interior 'look and feel' of the airline's new inflight products for First, Business and Economy classes-will give Canadians the chance to see one of the most innovative cabin designs by an airline. Local residents in Cathay Pacific's major hubs will be able to visit the mobile suite to experience the new seats, be pampered to signature 'Service Straight from the Heart' and enter into a sweepstakes contest to win roundtrip tickets to Hong Kong.

The Cathay Pacific Roadshow will make the following public stops throughout Canada:



Metro Vancouver
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Tuesday, October 16 550 West 6th Avenue
8:00 am - 10:00 am
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Tuesday, October 16 Hornby Street at Dunsmuir (parked on the East Side
12:00 pm - 3:00 pm of Hornby)
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Wednesday, October 17 Richmond Centre Mall, 6551 No.3 Road (between
10:00 am - 2:00 pm Granville Avenue and Westminster Highway)
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Calgary
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Friday, October 19 Stephen Avenue SW Mall (200 West block on the
11:00 am - 2:00 pm North side of the Avenue)
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Greater Toronto Area
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Wednesday, October 24 Dundas Square (between the fountains and TTC
11:00 am - 3:00 pm entrance)
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Thursday, October 25 Splendid China Tower (4675 Steeles Avenue East, in
12:00 pm - 5:00 pm the parking lot west of the Tower)
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"This roadshow offers a unique opportunity for Cathay Pacific to connect with travellers in North America to showcase the next generation of our luxury inflight products," said Philippe Lacampe, the airline's Vice President, Canada. "We're excited and know that our travellers will be excited too when they see what we've created to enhance their flying experience. I invite everyone to visit our roadshow stops and come aboard our presentation suite to see how Cathay Pacific is transforming long haul travel with a new era of inflight product and services."

In addition to previewing the new cabin interior, guests will have the opportunity to extend their Cathay Pacific experience with an exciting sweepstake that features grand prizes including a pair of First Class tickets, a pair of Business Class tickets, a pair of Economy Class tickets and daily prizes such as Cathay Pacific collectibles.

The roadshow will also be chronicled through three Cathay Pacific flight attendants who will journal their experiences at each stop on a dedicated Web site: www.CathayRoadshow.com. The site will feature complete information about the sweepstakes, photos of the product and additional information about the roadshow.

Cathay Pacific's New Cabin Features

Cathay Pacific's new inflight products will include a brand new seat, cabin design and inflight entertainment introduced in First, Business and Economy classes. The product will be installed on all the airline's new deliveries and also retrofitted on Cathay Pacific long-haul aircrafts that are already in operation.

"The design brief was to create a cabin environment that is both natural and soothing, and at the same time very well-appointed," said Cathay Pacific's Product Manager Sarah Blomfield. "Our goal is to create a level of quality and attention to detail that exceeds the ordinary and makes our passengers' in-flight experience as extraordinary and comfortable as possible."

First Class Cabin

Cathay Pacific's research indicated a strong expectation among passengers that the First Class product should be taken to a new level by increasing individual privacy, creating the ambience and convenience of a five-star hotel room, and giving passengers greater individual control over the immediate environment. The new First Class cabin provides more space and more privacy, creating the feel of a private relaxation suite.

An innovative new seat can be used as an armchair, a chaise lounge or an extra long and wide bed. 'The Largest Bed in the Sky' has added comfort with a plush mattress, duvet and lumbar massage function. An ottoman in the suite and an extendable table means passengers can invite friends or colleagues to join them in their suite in-flight.

Subtle lighting provides the right ambience within the suite, while passengers can enjoy a cinematic experience with the bigger, highly adjustable personal television. Three contiguous working surfaces and in-seat power are provided, allowing the suite to be quickly converted into a workstation. Additionally, all cabin baggage can be stowed in the suite itself, providing easier access to personal possessions.

Business Class Cabin

The new long-haul Business Class cabin has been designed to meet the working requirements of business travelers without any compromise in comfort, quality or attention to detail. The cabin employs a herringbone layout that allows unrestricted aisle access from each seat. Each passenger can enjoy their own private area in which space has been maximized in all seating modes.

The Business Class product features a new seat that transforms to a fully flat bed. Ergonomically tested foams further improve sitting/ lounging comfort and promote restful sleep. Simple seat controls allow full adjustment, including lumbar support, while a two-way massage function aids blood circulation.

Passengers are in full control of their own living area which features generous stowage space with all utilities, including a 15" tilting screen and noise-reducing headset, within easy reach. Each seat is equipped with a 110V AC power supply for personal electronic devices and attention has been paid to providing good illumination for passengers who wish to work. Mood lighting in the cabin and new soft furnishings and catering equipment add to the overall enhancement.

Economy Class Cabin

The new Economy Class cabin has been completely changed, with a new seat product redefining the form and function of the traditional Economy Class seat. The new seat features a 'fixed back' design, similar to a mini-Business Class seat, which allows the passenger to recline without intruding on those seated behind. This is the first Economy Class seat in the airline industry to provide a fixed living space and passenger recline in this manner. In addition, the seat frame and structure has been designed to maximize knee and shin clearance and remove awkward fixtures and fittings that undermine comfort. The seat features exclusive LEAP Live® Back™ technology, which provides dynamic and continuous support for the spine in all positions. Other features include a bigger personal television and the introduction of audio and video entertainment on demand.

The new long haul product will be featured onboard select Canada flights from October 2007.

For more information about the Cathay Pacific Roadshow, visit www.CathayRoadshow.com. For more information about Cathay Pacific flight schedules, services and offer details, visit www.cathaypacific.ca.

About Cathay Pacific Airways

Cathay Pacific offers 17 flights weekly non-stop from Vancouver to Hong Kong, daily non-stop 747-400 service from Vancouver to New York and daily direct service from Toronto to Hong Kong, plus a 3-time weekly freighter service between Vancouver and Hong Kong and Toronto and Hong Kong. In September 2006, Cathay Pacific made aviation history by integrating with Dragonair and enhancing its cooperation agreement with Air China to provide an unparalleled China and Asia network. The airline is a member of the oneworld™ alliance and a partner in Asia Miles, a leading Travel Reward program. For more information, visit: www.cathaypacific.ca.

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