Kraft Canada

Kraft Canada
Dieticians of Canada

June 07, 2007 16:00 ET

Celebrating a Decade of Programs That Have Inspired Canadians to Live Healthier

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 7, 2007) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Today, the Dietitians of Canada and Kraft Canada mark the 10th Anniversary of the Speaking of Food and Healthy Living Award, an annual program that honours initiatives that support Canadians in their healthy eating and physical activity efforts.

To commemorate the occasion, this year's award recipients were announced at the Dietitians of Canada conference in Vancouver, British Columbia. The Healthy Eating in Arenas Project was selected as this year's national award recipient. The program helps arenas in the Durham Region of Ontario create environments to encourage patrons to make healthy food choices. While arenas already promote physical activity, concessions typically sell foods high in fat, sugar and salt. The Healthy Eating in Arenas Project enables patrons to make wiser food decisions by offering healthy menu options.

"This year's national award recipient is another great example that helps get Canadians on the right track to healthier living," says Thida Ith, Corporate Communications Manager, Dietitians of Canada. "We are proud to have participated in an Awards program that has made such an impact in helping build a healthier Canada for so many years."

The Award was developed in 1997 in response to the Speaking of Food and Healthy Eating: A Consumer Perspective report, which revealed that Canadians wanted to eat healthier but were confused by conflicting and difficult to understand nutrition messages. As part of this year's 10th anniversary celebration, Dietitians of Canada and Kraft Canada have created a four-page resource. The resource highlights ongoing achievements of the award winning programs and provides information so others can access and use the ideas in their own communities. It is available on the Dietitians of Canada website (www.dietitians.ca).

"Many of the winning programs continue to thrive today," says Kate Slater, Senior Manager, Nutrition Communications, Kraft Canada. "Winning the Award has helped many programs across Canada gain visibility, and has even helped them to secure more funding to expand the reach and impact of their programs."

As well as this year's national award recipient, five other programs received regional awards for their unique, effective approach to eating and physical activity challenges faced by Canadians. Regional award recipients include:

- British Columbia: The Guidelines for Food and Beverage Sales in BC Schools (BC Ministry of Health and BC Ministry of Education (part of ActNowBC): A project developed to improve the food choices of students in all school locations, including vending machines, school stores and cafeterias, at fundraisers and other events.

- Alberta and the Territories: The Big Cook (You Can 2 Publishing): A cookbook and cooking concept that works to help busy singles, couples and families get organized with their meal preparation and increase their intake of healthy homemade meals.

- Saskatchewan, Manitoba, and North-Western Ontario: Livin' it Up! A Wellness Program For Seniors (Transcona Council for Seniors Inc.): An interactive six-week wellness program for older adults. The program targets seniors living independently to help them make healthy living practices part of their daily routines.

- Quebec, Northeast and Eastern Ontario: Top Fuel for Top Performance (Canadian Forces Health Services): A nutrition education program designed specifically for the Canadian Forces. Workshops and facilitators help military personnel assess their eating practices, build skills to encourage food choices to support physical performance, reduce risks for chronic disease and enhance healthy weights.

- Atlantic: Thought About Food? A Workbook and DVD on Food Security and Influencing Policy (Nova Scotia Food Security Network Steering Committee): A program designed to build the capacities of dietitians and other health professionals to influence policy changes that support healthy living.

For more information on these programs, please visit www.dietitians.ca/news.

About Dietitians of Canada

Dietitians of Canada represents over 5,500 dietitians across Canada and is committed to promoting the health and well-being of consumers through food and nutrition. For further information on nutrition and healthy eating, visit Dietitians of Canada's award winning website at www.dietitians.ca.

About Kraft Canada

Kraft Canada Inc. one of Canada's leading food and beverage companies, recognizes the importance of healthy living and provides consumers with a wide range of nutritional choices, and useful healthy eating and physical activity information. Further information on Kraft's broad-based health and wellness initiatives can be found on www.kraftcanada.com.

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