January 22, 2008 08:00 ET

Cell Subscribers Should Know They Have the Inside Chip for Receiving Life-Saving Alerts and Time-Critical Information

JACKSON, MS--(Marketwire - January 22, 2008) - Americans have become all too aware of the importance of hazard alerts and having access to time-critical information during a crisis. While the Department of Homeland Security is working to provide organization and resources to promote the development of an improved platform for comprehensive and complete emergency alert messaging, the recent Minneapolis bridge collapse is a sobering reminder that the traditional communication systems simply don't hold up under catastrophic conditions.

Cell phone subscribers -- more than 230 million Americans -- have a unique opportunity to receive alerts with the activation of a standard FM chip that exists in most handsets provided by a majority of wireless carriers.

With the launch of ALERT FM, an FM-based digital alert and messaging system, targeted alerts and messages are received on ALERT FM receivers and other mobile devices, including cell phones, PDAs, and other specialized receivers equipped with FM chips. ALERT FM incorporates Radio Broadcast Data System (RBDS) technology to send digital information using conventional FM radio infrastructure. Overlapping signals from different stations help to ensure that there is always a signal that can be received. Another added efficiency is that the system does not require reoccurring fees.

ALERT FM uses a dedicated and secured channel so that there is no possibility of public access to the network. In a crisis, ALERT FM has a guaranteed channel that offers protective umbrella coverage for certified command and controlled messages to be delivered with a guaranteed source all the way to the receiver.

It's a powerful, switchless solution because messages will not clog up existing switched wireless networks, and the broadcast signal is more robust than cellular signals.

Cell phone subscribers are unaware that they are only an FM chip away from having the ability to receive real-time hazard and alert information -- including NOAA weather, Amber Alerts and other local notifications. To learn more about how ALERT FM can work in concert with wireless carriers to safeguard communities and individuals and to enhance a national Emergency Alert System, visit or contact Meredith Cleland at 601-360-9418 for assistance.

Contact Information

  • Contact:
    Meredith Cleland