SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

February 02, 2010 08:30 ET

Celsius Available at Winn Dixie Supermarkets

Celsius Is Sold at Fortune 500 Grocer in Over 500 Stores Throughout the Southeast

DELRAY BEACH, FL--(Marketwire - February 2, 2010) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burner, will soon be available at Winn Dixie, a leading supermarket for over 80 years that operates under the Winn Dixie, Winn- Dixie Marketplace and SaveRite banners. There are over 515 Winn Dixie supermarkets throughout the Southeastern US, making it one of the largest food retailers in the nation.

Winn Dixie will carry popular Orange and Green Tea Raspberry Acai flavors, sold in four packs, and found in the Strength and Energy section in the Isotonic Beverage Aisle or in the Weight Management Category in most stores.

Kelly Michols, Celsius' VP of Strategic Sales, says, "Winn Dixie represents an extremely important market for Celsius in the Southeastern US. We are excited that Celsius will be available at Winn-Dixie supermarkets, a name synonymous with real value and quality."

Celsius®, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories and more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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