SOURCE: Celsius Holdings, Inc.

April 30, 2008 17:53 ET

Celsius Holdings Reports Doubled Revenue

DELRAY BEACH, FL--(Marketwire - April 30, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) today reported revenue of $533,000 for the three months ended March 31, 2008 versus $241,000 for the same period in the previous year, an increase of 121 percent. Gross profit increased from 27.2% of net sales for the first quarter 2007 to 44.0% for the same period in 2008. The company recorded a net loss of $1,181,844 or $0.01 per basic and diluted share. This compares with net loss of $1,118,929 or $0.01 per basic and diluted share for the three months ended March 31, 2007.

Mr. Stephen C. Haley, chairman and CEO said: "We were able to more than double revenue this quarter over first quarter last year, but we expect much more of ourselves. We consider this 'solid revenue,' as there were a high percentage of reorders, but we wanted to and expect to have more growth. Some orders from our northern distributors were delayed because of the harsh winter dampening their overall sales and we had one large retailer delay their new shelf plans until May."

Mr. Haley continued: "We did make some important progress in the first quarter. We have added new distributors and retailers, such as Walgreens in Michigan, Florida, Georgia and Ohio. Our first large export order was shipped in the end of April. We also received commitments from other new retailers and distributors, but the revenue will not be recognized until the second quarter. We remain excited about the potential for Celsius, and our ability to grow this important brand in this emerging beverage category."

The company's quarterly conference call is scheduled for 4:30 p.m. ET Thursday, May 1. The call may be accessed through live webcast links on the company's Internet home page, The webcast will be archived and available on the company's website for one month following each call.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, Krogers, Vitamin Shoppe, Raleys, QFC, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Demoulas Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

Celsius Holdings, Inc. and Subsidiaries
Condensed Consolidated Balance Sheet

                                       March 31, 2008    December 31, 2007
                                     =================   =================
Cash and cash equivalents            $         148,573   $         257,482
Accounts receivable, net                       302,448             276,877
Inventories, net                               612,916             578,774
Subscription receivable                        400,100                   -
Other current assets                            94,384              44,960
                                     -----------------   -----------------
  Total current assets                       1,558,421           1,158,093
Property, fixtures and equipment,
 net                                            79,437              64,697
Note receivable                              1,250,000           1,250,000
Other long-term assets                          60,340              60,340
                                     -----------------   -----------------
  Total Assets                       $       2,948,198   $       2,533,130
                                     =================   =================

  Liabilities and Stockholders'
Accounts payable and accrued
 expenses                            $       1,111,949   $         594,828
Loans payable                                  711,186             710,307
Deposit from customer                          391,329             400,000
Short term portion of other
 liabilities                                     7,322               7,184
Convertible note payable, net                  248,069             199,692
Due to related parties                         906,525             896,721
                                     -----------------   -----------------
  Total current liabilities                  3,376,380           2,808,732

Convertible note payable, net                1,326,578           1,314,914
Other liabilities                               12,365              14,236
                                     -----------------   -----------------
  Total Liabilities                          4,715,323           4,137,882
                                     -----------------   -----------------

Stockholders' Deficit                       (1,767,125)         (1,604,752)
                                     -----------------   -----------------
Total Liabilities and Stockholders'
 Deficit                             $       2,948,198   $       2,533,130
                                     =================   =================

Celsius Holdings, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations

                                     For the Three Months Ended March 31,
                                           2008               2007
                                     =================  =================
                                        (Unaudited)        (Unaudited)

Net sales                            $         533,382  $         240,610
Cost of sales                                  298,895            175,078
                                     -----------------  -----------------
  Gross profit                                 234,487             65,532

Selling and marketing expenses                 848,216            344,684
General and administrative expenses            464,905            309,652
Contract termination expense                         -            500,000
                                     -----------------  -----------------
  Loss from operations                      (1,078,634)        (1,088,024)

Interest expense                               103,210             30,905
                                     -----------------  -----------------
  Net loss                           $      (1,181,844) $      (1,118,929)
                                     =================  =================

Weighted average shares outstanding
 - basic and diluted                       108,256,631         91,869,430
                                     =================  =================
Loss per share - basic and diluted   $           (0.01) $           (0.01)
                                     =================  =================

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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