SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

August 18, 2010 08:05 ET

Celsius Honored as Finalist in CSP Retailer Choice Awards

Peach Mango Green Tea Flavor Nominated by Convenience Store Retailers

DELRAY BEACH, FL--(Marketwire - August 18, 2010) - Celsius Holdings, Inc. (NASDAQ: CELH) announced today that Peach Mango Green Tea from Celsius® has been selected by convenience store owners and operators as a finalist in the "Best New Products" competition, held by CSP Information Group, the number one business publication for convenience retailing that ties together real world expertise and industry decision makers to deliver highly relevant and immediately applicable news.

Celsius' Peach Mango Green Tea has been honored as a finalist in the subcategory "Functional-Nutritional Beverages" of the "Packaged Beverages" category. Retailers selected the drink based on factors such as: innovation, how well it satisfies customer demand, and the effectiveness of marketing and distribution strategies.

"This new packaging configuration was designed specifically to give retailers the opportunity to order Celsius in convenient 12 count cases allowing them to easily try Celsius. The 10.5 oz cans of Peach Mango Green Tea have been enthusiastically received by convenience store retailers nationwide for cold door placement," said Kelly Michols, VP of Sales at Celsius. "Earning the votes of our retailers is a great validation of the work we're doing to get Celsius into the hands of more consumers."

Celsius introduced 10.5 oz cans specifically for the convenience consumer including the delicious Peach Mango Green Tea flavor. Celsius provides lasting energy, energizes metabolism, and when enjoyed before moderate exercise, reduces body fat and helps build lean muscle. Celsius, Your Ultimate Fitness Partner is backed by science and powered by Metaplus®. Celsius' great taste is ultimately the reason the convenience consumer chooses Celsius which is vitamin enriched and packed with healthier-for-you ingredients.

The winner of CSP's Best New Products awards will be announced at the NACS show in October. To vote, retailers should visit www.cspnet.com/bestnewproducts by August 18th.

About Celsius
Celsius®, Your Ultimate Fitness Partner, has been scientifically shown to burn calories and when combined with exercise, burns fat, builds lean muscle and provides lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius®, Your Ultimate Fitness Partner™, is available at http://www.celsius.com

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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