SOURCE: Celsius Holdings, Inc.

October 11, 2007 09:32 ET

Celsius, Inc. Gains New Placement in Over 2,000 Retail Stores Through Strategic Accounts Initiative

DELRAY BEACH, FL--(Marketwire - October 11, 2007) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius will soon be available in over 2,000 additional retail accounts nationwide, since initiating its Strategic Retail Account Division. Celsius is the first healthy, calorie-burning beverage that delivers sustained energy and great taste, based on trusted science. Celsius, Inc. expanded its sales efforts recently to target strategic retail accounts. New retail accounts include grocery stores, specialty stores, fitness centers, nutrition stores and large retailers that span large geographic areas.

"Celsius has encountered widespread enthusiasm from beverage category buyers of large retailers," said Janice Haley, VP of Strategic Accounts at Celsius. "Retailers are searching for innovative, healthier-for-you products such as Celsius. Specifically, they like the fact that Celsius is new to their area, yet has an established base of consumer sales. Many retail category buyers are attracted to the fact that customers visit their store for the first time purposely to buy Celsius, making Celsius a 'destination beverage.' Retail buyers especially value that Celsius stands behind its product with clinical studies that validate its calorie-burning capabilities."

To support new and existing retail customers, Celsius, Inc. is launching an aggressive, integrated marketing campaign to increase awareness and generate consumer sales for Celsius. Celsius, Inc. will utilize both traditional and innovative marketing strategies. Examples of consumer marketing include: consumer print advertising, radio, in-store and in-market samplings throughout the country, special price promotions, aggressive grassroots marketing campaigns in core markets, and leveraging retailer specific in-store marketing opportunities. For a complete list of stores that will be carrying Celsius soon, please visit the store locator at the Celsius website at:

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Kowalskis, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Snyders, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, and Market Baskets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate,'' "believe,'' "could,'' "estimate,'' "expect,'' "intend,'' "may,'' "should,'' "will,'' and "would'' or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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