SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

December 16, 2009 08:05 ET

Celsius Lights Up Times Square SuperSign With Spokesperson, Mario Lopez, as National Distribution for the Original Calorie Burner Accelerates

Celsius' "Burn Baby Burn" Ad Campaign Is Showcased in Video on Iconic Times Square ABC SuperSign

DELRAY BEACH, FL--(Marketwire - December 16, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) spearheaded its national advertising campaign with a SuperSign in Times Square featuring national brand spokesperson, Mario Lopez, enjoying Celsius accompanied by the tag lines "Why Stop at Zero Calories?" and "Burn Baby Burn," to convey Celsius' unique calorie burning abilities. The bright lights over Broadway will run throughout the holiday season and into the New Year and is accompanied by a national television, print, radio, internet, and publicity campaign.

The launch of the SuperSign is significant as it lets millions of people each day know that Celsius can be found throughout New York in major retailers, such as 7-Eleven, A&P, Duane Reade, GNC, Pathmark, Price Chopper, Vitamin Shoppe and Wegmans. With Celsius available throughout the country, the company selected Mario Lopez to be an integral part of the company's 2010 marketing initiatives to increase consumer awareness nationally. Mario Lopez is known for his fit lifestyle and for hosting popular shows such as "America's Best Dance Crew" and "Extra."

"Celsius' national distribution and consumer demand are gaining significant momentum and the timing was right to expand our marketing efforts significantly with the Times Square launch, our national marketing campaign, and the addition of Mario Lopez as our celebrity spokesperson," said Jeff Perlman, Chief Operating Officer at Celsius. "Despite a challenging economic environment, we are proud to have achieved this growth and are excited about our plans for 2010."

Celsius is available nationwide and comes in seven flavors (Orange, Wild Berry, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango and Green Tea Raspberry Acai) each containing no sugar, no high fructose corn syrup, no artificial flavors, colors, or preservatives, no aspartame and very low sodium. Celsius is scientifically shown to burn 100 calories and more per can or packet by raising metabolism and providing sustained energy.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private_Securities_Litigation_Reform_Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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