SOURCE: Celsius Holdings, Inc.

January 14, 2008 14:03 ET

Celsius Now Available at Meijer Supercenters

The Leading Calorie Burning Beverage Kicks Off New Year in Nutrition Area for Those Seeking Healthier Alternatives

DELRAY BEACH, FL--(Marketwire - January 14, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today Celsius® hits the shelves in 151 Meijer stores in mid-January. Celsius is the first healthy calorie-burning beverage that delivers great taste and sustained energy, backed by trusted science. Meijer solidifies Celsius' presence in Michigan where demand for Celsius has grown quickly. Meijer shoppers that are eager to find healthier-for-you beverages can easily find Celsius in the nutrition area near the pharmacy.

"Meijer selected Celsius as it is eager to embrace new products that fit the needs of their customers," said Janice Haley, VP Strategic Accounts. "Celsius is a great replacement beverage for those that want to burn calories and still enjoy a great tasting drink. Additionally important in the decision was the fact that Celsius has no carbs, no sugar, no high fructose corn syrup, and no preservatives."

Consumer demand for Celsius has grown quickly throughout Michigan and the surrounding states. Consumers want to purchase Celsius where they shop everyday. Celsius is easy to locate in Michigan in stores such as Meijer, Krogers, Walgreens, 7-11s, upscale gyms such as Lifetime Fitness, and specialty shops such as Plum Market. Widespread availability of Celsius in Michigan enables additional consumer awareness activities in the area. Celsius already conducts samplings, sponsors sporting events, and advertises throughout the area.

About Meijer

Meijer is a Grand Rapids, Michigan-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer can be found at

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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