SOURCE: Celsius Holdings, Inc.

Celsius Holdings, Inc.

May 05, 2010 17:26 ET

Celsius Retains Cameron Associates as Its Investor Relations Advisor

DELRAY BEACH, FL--(Marketwire - May 5, 2010) -  Celsius Holdings, Inc. (NASDAQ: CELH) announced today that the company has retained Cameron Associates, Inc., a full-service, New York based, corporate communications and investor relations firm as its investor relations advisor. Cameron has been retained to assist Celsius in broadening its financial market presence and in establishing new relationships with the investment community.

"Over the last six months, Celsius has rapidly expanded its distribution so that it is available nationwide in all classes of trade to include drug, club, mass, grocery, convenience, health and fitness, and the military. Our widespread presence in many of the nation's largest retailers, along with the interest generated from our increased marketing efforts, and the recent listing on Nasdaq, have increased the demands of communicating with and educating the investor community. With Cameron Associates, we can communicate the Celsius story and our business strategy to a wide audience, while providing increased corporate transparency to investors and the public at large. Cameron's strong experience with companies our size will serve our organization and our shareholders well," said Geary Cotton, the company's Chief Financial Officer.

Celsius®, Your Ultimate Fitness Partner , has been scientifically shown to burn calories and provide lasting energy, and when combined with exercise reduces body fat and builds lean muscle. Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.:
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner ™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner , is available at

About Cameron Associates, Inc.:
Founded in 1976, Cameron Associates, Inc. is a New York City-based, full-service corporate communications and investor relations firm providing strategic counsel to a select group of public companies. The firm is particularly focused on assisting emerging companies who need guidance in achieving key business goals, such as improved visibility and reputation in the equity markets, proper positioning of complex financial transactions, and communicating critical corporate issues. Additional information about Cameron Associates can be found on the company's web site at

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.

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