SOURCE: Celsius Holdings, Inc.

January 16, 2008 10:50 ET

Celsius Teams Up With Walgreens Michigan

Sends Fans to Some of the Hottest Sporting Events in Detroit!

DELRAY BEACH, FL--(Marketwire - January 16, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today Celsius, Inc. has teamed up with Walgreens to be able to promote their brand in 135 stores in the Detroit/Michigan Market. All 5 flavors of Celsius, the first healthy calorie burning beverage that delivers sustained energy and great taste, backed by trusted science, will be placed in a dedicated display rack and in the cold grab and go cooler. The promotion kicks off mid-January 2008 and continues through mid-September 2008.

Shoppers will be able to purchase Celsius and win tickets to events ranging from professional basketball games to Motocross. Additionally, the promotion with Walgreens will be advertised on the Detroit Pistons Radio Network and on Detroit Pistons ancillary television programming. There will be Celsius branded point of sale displays along with signage announcing the promotion.

"Our team at Celsius is excited about introducing a leading healthy alternative to Walgreens shoppers, by offering a moving promotion that directly talks to the Michigan community. We have a winning formula -- new product, a top drug store partner, excellent placement and a significant promotion," said Erin Heit, VP Marketing, Celsius, Inc. "Furthermore, Celsius has already proven consumer loyalty and market traction in the Detroit area and we are ready to add to that success."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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