SOURCE: Celstream Technologies Private Ltd.

Celstream Technologies Private Ltd.

January 26, 2010 08:00 ET

Celstream's Product Engineering Engagement Models Fuel the Development of Innovative, High-Quality Products, Support Greater Accountability and Collaboration

Shrinking R&D Budgets, as a Result of the Global Economic Downturn, Demand Greater Efficiency; Predictability and Control Over Development Costs

BANGALORE, INDIA--(Marketwire - January 26, 2010) - As the global economic recovery gains momentum, businesses are demanding a combination of greater efficiency, accountability, control and collaboration for R&D services. To address these requirements, Celstream Technologies Private Ltd., a leading global Product Engineering Services company, provides its customers with a suite of innovative engagement models designed to serve the needs of Fortune 500 companies, as well as emerging start-ups in the Media & Entertainment, Print & Publishing and Consumer Electronics markets.

"Today's R&D budgets are undergoing close scrutiny, as companies strive to emerge from the economic crisis stronger and more competitive," said Anand Kuppuswamy, Corporate Manager, Marketing and Strategy, Celstream. "Traditional engagements based on fixed price, or time and materials are ceasing to exist as companies recognize the need for parity between product development costs and derived value. To minimize costs, speed time-to-market, and develop highly customized products and solutions, technology companies are turning to product engineering engagement models, like those offered by Celstream, which are based on shared business risk and offer 'pre-developed' design platforms, reusable assets and technology licensing capabilities."

Celstream's product engineering engagement models portfolio (Solution Accelerators) includes a "near-ready" design ecosystem, Product-Profit Accelerators (PRO2X™) and Reusable Assets for Leveraged Offshore Product Development (ReAL OPD™), which enable development teams to leverage shared components and processes, accelerating time-to-market by 60 percent and reducing development costs by more than 40 percent. In addition, Celstream also provides its customers with a turnkey Services Package that fosters innovation and speeds time-to-market of next-generation products by combining product development capabilities with intellectual assets and reusable components to automate aspects of product development.

PRO2X is readily deployable software designed for seamless customization and rapid implementation. PRO2X serves as a development incubator, providing technology and business services, including product roadmap assistance, post-launch support, links to strategic partnerships and networks in the specific product area. The PRO2X development ecosystem also reduces development time and enhances profitability by automating discrete business processes and optimizing development spends through re-usability.

ReAL OPD aims to enable customers and technology partners to leverage sharable technology components or processes. Celstream has utilized its knowledge repository built upon years of focused engineering and domain experience to develop ReAL OPD assets. These domain-specific, customizable and ready-to-use assets help cut development time and costs, and accelerate time-to-market for customers' products.

Celstream's Services Package leverages the organization's depth, diversity and delivery capabilities to meet evolving market requirements and comprehensively satisfies complex business and technical needs. The package encompasses a host of services like product validation (including certification and compliance testing), product localization, product sustenance (defect fix, patch release, enhancements, and end-of-life services) and cross-platform development.

"Our entire suite of product engineering engagement models are built upon more than a decade of domain expertise, technical competence and process control, and offer a high level integration and comprehensiveness that enables our customers to develop solutions that rapidly meet challenging market demands," continued Kuppuswamy.

Through its product engineering engagement models, Celstream offers customers the following benefits:

--  Expanded product portfolio: Celstream's services enhance a product's
    speed-to-market, reduce turnaround time, and allow for planning and
    delivery of additional products in the roadmap.
--  Predictability: Celstream's engagement models are designed to ensure
    that ideas move steadily and securely through the design, development and
    deployment stages.
--  Minimized project risk: Celstream's experience encompasses end-to-end
    product development, in-depth domain expertise and efficient project
    management to limit the risks affecting schedules and investment.
--  Cost savings and faster ROI: As a one-stop shop for product
    realization, Celstream's services reduce the number of interfaces,
    streamline schedules, reduce operational costs and most importantly, offer
    guaranteed deliverables.

About Celstream Technologies Private Ltd.

Celstream Technologies is a successful, global Product Engineering Services company with a rich heritage in offshore co-development partnerships. Celstream offers complete product life-cycle development services to technology companies in the Media & Entertainment, Consumer Electronics, Print & Publishing, and Enterprise industries. Headquartered in Bangalore, India, and with customers in the United States, Europe, India and Australia, Celstream combines the best software talent, world-class processes and cutting-edge technology expertise to deliver engineering excellence to customers. More information on the company can be found at

For any other query, call +1 877 2752357 in the U.S; +91 (80) 4119 1919 in India; +49-89-5908-2109 in Europe; or +61 (2) 94160475 in Australia.

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