Aer Lingus

Aer Lingus

October 02, 2009 14:06 ET

Central London Summer Thrown by Snowball, Thanks to Aer Lingus

LONDON, UNITED KINGDOM--(Marketwire - Oct. 2, 2009) -

Editors Note: There are 4 Photos available with this Press Release.

Visitors to SE1 were welcomed by the sight of snow as Potters Field Park was transformed into a wintery scene. The surprise snowfall was down to Aer Lingus who were celebrating the launch of their new winter flights from Gatwick by engaging 180 people in a mammoth snowball fight.

The 180 descended on the snow to take part in the fight which lasted an impressive thirty minutes.

In total, 1,600 people registered to take part in the stunt after a three week social media campaign. The first 300 who registered were invited to participate with the lure of the snow proving so tempting that many travelled from all over the UK to take part - London, Liverpool, Newcastle and Huddersfield.

Enda Corneille, corporate affairs director at Aer Lingus, said, "With dark nights and dark mornings looming, the winter months are often referred to as the most miserable time of the year. However, one aspect that gets people of all ages excited is the prospect of snow, and snowball fights. So what better way to celebrate the launch of our new winter flights, than bringing forward the excitement of a snow day to hundreds of people."

Aer Lingus will be adding another five new winter routes to their European flights from Gatwick Airport from 25th October, bringing the total number of Aer Lingus European destinations to thirteen. Holidaymakers eager to get away this winter can now choose to jet off to Tenerife, Lanzarote, Bucharest, Warsaw, Eindhoven or Vilnius, in addition to Malaga, Faro, Vienna, Munich, Knock, Zurich and Dublin.

To view and download a video of the event, please go to http://www.vimeo.com/6864133.

Media Contact:

Photos are available from Rex Features or PA news or from:

Rebecca Maund, rmaund@golleyslater.co.uk / 020 7255 6423 / 07918 716 755

Pally Kaur, pkaur@golleyslater.co.uk / 020 7255 6429 / 07737 600 125

Notes to editors:

- Since launching its first International base at Gatwick three months ago, Aer Lingus has seen an average of 5,500 customers flying daily on its flights

- Its competitively priced service enables customers to fly from as little as Pounds Sterling 19.99 one way

- Research surveyed attitudes of a representative sample of 2,000 working adults in the UK, conducted by Golley Slater Search

To view the first photo associated with this Press Release, please visit the following link: http://www.marketwire.com/library/20091002-aerlinguspart800.jpg.

To view the second photo associated with this Press Release, please visit the following link: http://www.marketwire.com/library/20091002-AerLingusSnow800.jpg.

To view the third photo associated with this Press Release, please visit the following link: http://www.marketwire.com/library/20091002-AerLingussky800.jpg.

To view the fourth photo associated with this Press Release, please visit the following link: http://www.marketwire.com/library/20091002-AerLingus4800.jpg.

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