SOURCE: Cephas Holding Corp

November 20, 2009 09:17 ET

Cephas Announces Plans for MMA Underboss

NEW YORK, NY--(Marketwire - November 20, 2009) - Cephas Holding Corp (PINKSHEETS: CEHC) today announced plans for its new mixed martial arts newswire called MMA Underboss ( The newswire will be available as an app for the iPhone platform. The company is completing development of the app and expects submission to iTunes before the end of the month.

The app will be free to download and will be advertiser supported.

Cephas Holdings anticipates that the app will become a mobile "Drudge Report" for MMA fans around the world. Additionally, the company plans to use some of the content generated from the Underboss to enhance the offerings for its upcoming apps for specific athletes.

MMA is one of the fastest growing sports in the world especially with key demographics groups such as 18-24 and 18-34 year old men. The recent Fedor Emelianenko fight drew approximately six million viewers last month on CBS. MMA pay per view events regularly out draw boxing and professional wrestling.

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