SOURCE: Cephas Holding Corp

April 13, 2010 08:30 ET

Cephas Incorporating Social Networking Into Apps and Marketing

PHOENIX, AZ--(Marketwire - April 13, 2010) - Cephas Holding Corp (PINKSHEETS: CEHC) announced today that is has developed a social networking strategy for marketing of new products and forthcoming apps.

Cephas currently operates three sites to reach consumers: www.twitter.com/cephas3g, www.squidoo.com/cephas3g, and a Cephas page on Facebook.com. The company regularly provides updates on its products such as MMA Underboss on these sites.

Additionally, the company intends to incorporate social networking including GPS aspects into some of its forthcoming apps. Cephas projects that some of its celebrity branded apps will deliver a higher value, interactive experience with both the specific personality and the community of fans.

Cephas is building its apps on a three tiered process. The first tier is connection where the fan can connect with the personality. The second tier is to discover ways to personalize the mobile experience in the context of the app's theme. The third tier is experience the community that also follows the particular personality or brand.

Fighters like Fedor Emelianenko are global stars with fight fans around the world interested in the stream of content that is now available from them.

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance and the ability to produce mobile apps successfully with social networking or GPS features. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and the timely release and significant market acceptance of our products, our ability to raise capital if needed, risks associated with our operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K in the section entitled "Risk Factors," as updated in the Company's Quarterly Reports on Form 10-Q and the Company's other periodic filings with the SEC. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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