SOURCE: Certain Software, Inc.

Certain Software, Inc.

December 01, 2009 15:53 ET

Certain Software® Announces Its "Greener Event" Global Initiative in Support of More Sustainable Meetings and Events

Leading Event Management Software Company Offers Free Events Carbon Footprint Assessment to Event Organizers to Reduce Event's Carbon Footprint

SAN FRANCISCO, CA--(Marketwire - December 1, 2009) - Certain Software, Inc., the leading provider of event management solutions for the global meetings and events planning industry, announced the launch of a global initiative to help event organizers improve the sustainability of their meetings and events. With this initiative, Certain Software is offering a free event carbon footprint assessment with any new purchase of Certain Software's products by the end of March 2010.

"As a market leader responsible for registering and tracking over 8 million event attendees annually, our customers look to us for innovative approaches in making their events and meetings more sustainable," said Olivier Delerm, Chief Marketing Officer at Certain Software. "Reducing greenhouse gas emissions for meetings and events, while at the same time gaining efficiency in planning, organizing, and executing large-scale events, has a positive impact for all of us: reduction of global warming, less waste of our planet's resources, lower total costs of events, and an improved attendee experience. With our Greener Events Initiative, we are applying our wealth of knowledge and successful track record, enabling a variety of events and meetings, from worldwide events like the United Nations Climate Change Conference in Copenhagen to meetings sponsored by corporations, academic institutions, public sector organizations and governments."

The Certain Software initiative enables event organizers and planners to assess areas where they can immediately gain efficiency -- such as reducing printing and paper, improving housing and transportation logistics, and understanding their carbon footprint overall. Based on an analysis of different sources of carbon emissions impacted by the software solution, Certain estimates that its software solutions are already reducing carbon emissions by 4,200 metric tons annually. In partnership with sustainability experts, Certain is providing a customized carbon footprint assessment to identify areas of immediate benefit for a more sustainable event or meeting. By using Certain Software, event organizers will also have the opportunity to allow registrants to voluntarily purchase carbon offset units during their registration. To accelerate the benefits that can be derived for the planet and the organization hosting the event, Certain Software's initiative will provide a carbon footprint event assessment, free of charge, for new customers purchasing Certain Software solutions before the end of March 2010.

"The term 'carbon footprint' refers to the greenhouse gas emissions generated by an event," explains Dave Rochlin, CEO of ClimatePath, an organization which assists event planners and organizers in measuring and reducing the climate impact of their events. "Everything from attendee travel to mailings, meals, and paper usage are considered when measuring and determining the overall impact and footprint. While the vast majority of an event's footprint is typically due to travel and hotel stays, we've found that the other associated sources can still generate 25 to 35 pounds of carbon per day per attendee, or as much as 160 tons per day for an event with 10,000 attendees. This is the carbon emission equivalent of letting 7,000 cars idle all day long outside the meeting venue. Certain Software's initiative is a welcome and forward-looking approach to helping reduce the carbon footprint and increase the sustainability of meetings and events."

Both the corporate world and hotel chains have been driving the market towards more sustainable events. Hotels have ramped up their efforts to offer greener hotels and conference venues, while corporations, associations, and major events organizers have made environmental responsibility a factor in their venue selection process. "Corporations are paying attention to hotelier's green initiatives and values. We have seen a significant increase in meeting planners sourcing more sustainable venues for their events," commented Tim Brown, CEO of Meeting Sites Resource, a leading site selection services organization. "Today, most venue selections we handle include sustainability criteria. We are glad to see Certain Software taking the lead in helping event planners assess and reduce their impact on the environment."

To read more about Certain's Greener Event initiative, go to

About Certain Software® Inc.

Certain Software is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

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