SOURCE: ChaCha

ChaCha

November 17, 2009 16:40 ET

ChaCha Launches "On Demand" and "Send to Phone" Mobile Features on New Coupon Site

ChaChaCoupons.com Gives Local Market Users New Options to Get Special Offers and Business Coupons Sent to Their Mobile Devices

INDIANAPOLIS, IN--(Marketwire - November 17, 2009) - Following on the launch of its immediately successful new local retail coupon service -- ChaChaCoupons.com (www.ChaChaCoupons.com) -- ChaCha has launched two new features that make it easy for customers to get local special offers, news and coupons sent directly to their mobile devices. Both features will be offered as ChaCha rolls out its coupon service to other major markets in the coming months.

ChaChaCoupons.com's new "C3 on demand coupon service" allows users on the go to easily text in a request for coupons by business type or name and receive several offers back from ChaCha on their cell phone. For example, customers may text "C3 pizza" or "C3 tanning" to 242242 and receive offers for pizza or tanning. Or, they may text in "C3 Cabo Sun" to see all of the current offers from the business Cabo Sun. Additionally, ChaCha offers a simple "directory assistance" free text-based business category search. Users may simply use "biz" followed by a business type or category on their cell phone to find a listing of names, phone numbers, and addresses of local businesses. For example, customers may text "biz pizza" or "biz clothing" to 242242 and receive a listing of these businesses in the area.

"Our customers can pick the offers of interest and take them on their mobile phones to local businesses to redeem them without ever printing them out," says Scott A. Jones, CEO of ChaCha. "This solves the widespread problem of forgetting coupons, which can often stall or even cancel sales for businesses. And, if you are out and about we now give you the opportunity to access special offers from businesses in the area on demand. For our local ChaCha business partners, these new, convenient features put them right in front of the customer at the peak moment they are considering a purchase."

ChaChaCoupons.com's "Send to Phone" mobile feature allows visitors to register on the site, and instantly receive local company offers of their choice on their cell phones in the form of a text message. Additionally, users may now sign up on ChaChaCoupons.com for a company's VIP List. ChaCha's VIP Lists enable users to sign up to get text messages containing news, special events and great deals sent to their cell phones from their favorite local companies. These mobile features also create a more green approach to couponing, which is appealing to many users and businesses in today's world. In addition to business specific VIP lists customers can text "ChaChavip" to 242242 and sign up to receive offers and coupons from Indianapolis businesses through ChaCha.

ChaChaCoupons.com is a complete online and mobile coupon site that makes it easy for people to search for companies and offers by business type, area of the city, alphabetically, newest offers, and more, in a very simple, friendly interface. Site visitors can print traditional coupons at their desktop or send them to their mobile phones to be redeemed at their favorite businesses. They can also send the coupon via text messaging to a ChaCha in-store coupon printer.

Since its launch just 4 weeks ago, ChaChaCoupons.com has already attracted 20,000 visits from nearly 15,000 unique visitors, and has logged nearly 140,000 page views. Over 250 Indianapolis business listings and 450 individual offers and coupons are already on the website in one month and more are being added rapidly. The ChaChaCoupons.com site linked to www.ChaCha.com, which has over 12 million monthly visitors and is now ranked among the top 100 websites by Quantcast.

"We are gratified by the reception ChaChaCoupons.com has received from both customers and our business partners," says Mr. Jones. "Our mission is to become the main source of coupon marketing for local businesses in Indy, and we have done that in just 30 days. Between site traffic and mobile contact, over 9 million unique users per month come to ChaCha as a best friend to answer their questions. The logical extension of this was to point them to the best local deals and businesses. These new mobile access features give our customers maximum flexibility to coupons to save money and learn about local companies."

ChaCha (www.chacha.com) a free mobile answers service, allows users to call 1-800-2-ChaCha™ or text questions to ChaCha (242242™) on mobile phones and receive answers within minutes. Its unique advertising solutions provide pay-for-engagement opportunities for advertisers like Palm, IKEA, Coca-Cola, McDonald's and the Obama Campaign to precisely target and embed their messages within millions of text conversations. Unlike traditional media, ChaCha's advertising platform is simple, results-driven and measurable. ChaCha's mobile service now delivers over 35 million impressions each month to 2 million mobile users.

Proven innovator and entrepreneur Scott A. Jones created ChaCha in December 2005 and then launched the mobile service in January 2008. ChaCha is funded by Bezos Expeditions, the personal investment firm of Jeff Bezos; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.

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