SOURCE: Ektron, Inc.

Web Content Management

April 20, 2010 10:49 ET

Charles Stanley Selects Ektron to Improve Web Content Management and Compliance Workflow

Business Users Empowered to Make Changes to Web Site Quickly and Easily

NASHUA, NH--(Marketwire - April 20, 2010) - Ektron, Inc., a web content management, social software and marketing optimization solution provider, today announced that Charles Stanley Group Plc has selected the Ektron web content management system to power a new version of the secure client area of their public website, http://www.charles-stanley.co.uk/.

A member of the London Stock Exchange since 1852, Charles Stanley has grown to become one of the most respected UK firms in the field of private client stockbroking, investment management and financial planning, consistently winning industry praise for its high level of service.

Empowering users for marketing optimization

"With our existing site there's a long 'time-to-market' before changes appear or new content goes live," says Alex Stratton, Charles Stanley Information Communications Technology Software Development Manager. "The drain on IT time and resources has been quite high. We wanted to divorce the content management from IT so that our marketing and business users are empowered to make changes to the site quickly, going through a workflow process. The workflow is quite important to us. As a regulated financial services company, we have to demonstrate compliance. Any change made to the website needs to be approved and tracked by our Legal and Compliance departments. And again, we wanted workflow management separated out from IT and not dependent on IT as it has been."

Ektron widgets and eSync technology deciding factors

Charles Stanley chose Ektron based on several unique features. "We like Ektron's use of widget technology," says Stratton. "Ektron widgets will mean that our software development can be done in a much more modular fashion."

Ektron widgets are code components that deliver functionality without developers having to wait for a new release of the Ektron platform. "We're planning on developing our own widgets for the Ektron platform," Stratton adds. "For example, we may develop a widget where the user can enter a stock symbol and display charts and other investment information on other widgets.

Charles Stanley also was impressed by Ektron's multi-site support and synchronization technology, eSync, which allows enterprises to create individual multiple-site environments managed through one centralized administrative interface. "We have a large computer environment here," Alex Stratton says. "We felt that eSync was a good technology to manage the deployment of changes. As it's bi-directional we can make a content change 'live' while also having it reflected in our test environment as well."

A proof-of-concept developed by Ektron Elite Partner Realise was well-received internally at Charles Stanley. The firm is now in the process of designing and developing a new web framework based on the Ektron platform with deployment planned for the latter half of 2010.

About Ektron

Ektron revolutionizes how companies use the web to drive business outcomes. By combining web content management (WCM), marketing optimization and social software, Ektron gives companies a single platform that improves operational efficiency, drives revenue growth and builds customer loyalty. Ektron's e-commerce and social software integrations are unique in the WCM industry. No other WCM software vendor allows companies to sell directly online and harness the power of social networking to build meaningful business relationships. Ektron empowers marketers to create, categorize and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, N.H, Ektron helps a diverse set of customers, public and private, across a broad range of industries. Ektron has more than 8,000 customers worldwide including NASDAQ, Kodak, University of Notre Dame, AMC Theaters and Texas Children's Hospital. Ektron UK implementations include Leeds City Region, NHS, and Fiat. For more information, visit: http://www.ektron.com.

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