SOURCE: Bohemia

Bohemia

Bohemia

November 11, 2009 14:00 ET

Chef Rick Bayless and Bohemia Beer Connect Online to Help Adults Plan Seasonal Celebrations

Top Chef Master to Share Recipes and Tips With Fans Through New Site FronteraFiesta.com

CHICAGO, IL--(Marketwire - November 11, 2009) - Rick Bayless, award-winning chef, and Bohemia, the premium Mexican beer, have joined forces this fall to launch a seasonal Web site designed to provide consumers with tips and ideas to organize their ideal party. www.FronteraFiesta.com, which launched today with a Thanksgiving theme, will be updated with new content throughout the year focusing on holiday and seasonal celebrations.

"I am always looking for new ways to engage and dialogue with my fans, enticing them to share my zeal for cooking and entertaining. To this end, together with Bohemia, I'm happy to offer www.FronteraFiesta.com as a fun and helpful resource that will not only teach them how to create some of my favorite dishes, but provide them with everything else they need to make their celebrations memorable," said Chef Rick Bayless, who earlier this year nabbed the title of Bravo's "Top Chef Master."

At its launch, the Web site will feature a menu of festive and easy-to-prepare recipes featuring Chef Rick's particular Mexican touch, including a Bohemia-Brined Turkey with Red Chile Adobo, Chile-Glazed Sweet Potatoes and Bohemia Apple Lime Cider, all of which can be prepared with his own line of Frontera salsas, sauces and more. Additionally, visitors to the site will be presented with unique at-home entertainment suggestions and the opportunity to dialogue with Chef Rick through his blog, Blogueria.

"As Mexico's most premium beer, Bohemia is very excited to be part of Chef Bayless' efforts to share his passion for Mexican tradition and culinary superiority, traits that are intrinsic of our beer brand," said Carlos Boughton, brand director for Bohemia. "The upcoming holiday season is an excellent opportunity to celebrate responsibly with friends 21-and-older and provides a great platform for Bohemia to continue its long-standing relationship with Rick."

For more information on www.FronteraFiesta.com or on Bohemia beer please contact Paola Ruiz or Alejandra Calva at (212) 219-0321.

About Chef Rick Bayless

Chef Rick Bayless is an award-winning chef in Chicago, celebrated cookbook author, and host of Public Television's "Mexico -- One Plate at a Time." He has won awards by the James Beard Foundation and has also won our country's highest chef honors as the James Beard Foundation's National Chef of the Year. This August, Chef Bayless won Bravo TV's coveted title of "Top Chef Master."

About Frontera Foods

Frontera Food's specialty food products feature the gamut of robust and spirited regional flavors that represent the very soul of Mexican cuisine. Frontera Foods makes a wide range of authentic Mexican food products, including gourmet Mexican salsas, stone ground tortilla chips, Mexican soups and pizzas, enchilada sauces, barbecue sauces, and guacamole mix. Frontera products are created by Chef Rick Bayless. Our salsas are made in small batches using time-honored methods, such as fire-roasting and fresh, all natural ingredients. Frontera products are distributed by Frontera Foods, Inc. in Chicago.

About Bohemia

Considered one of the finest beers in the industry since its launch at the turn of the 20th century by Cervecería Cuauhtémoc Moctezuma (CCM), Bohemia is an authentic Mexican beer made especially for connoisseurs who appreciate its distinctive and impeccable taste.

Named after the Czech region, one of the world's most recognized brewing areas, it is a full, rich beer that is almost wine-like in its earthy complexity. The deep but subtle aromas of fruit, roasted barley and minerals give way to flavors that have almost a cocoa-like bitterness paired with sweet hints of vanilla. Its lively carbonation is perfectly balanced with its overall richness. Bohemia's label design and golden neck and cap, highlight its aspect of exclusivity and elegance.

Distributed by Heineken USA, the brand prides itself on its quality and authenticity.

About FEMSA/Heineken USA

In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the United States. Under the terms of the agreement, Heineken USA assumed responsibility for the marketing, sales and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca, Bohemia, and Tecate Light across the United States. In April 2007, an extended ten-year agreement was finalized between Heineken USA and FEMSA, which became effective Jan. 1, 2008.

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Besides the FEMSA portfolio, brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.

Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the most innovative brewers with operations in Mexico and Brazil offering well-known brands that include Tecate, Dos Equis and Sol in Mexico and Kaiser, Sol and Xingu in Brazil. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 200 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, São Paulo and Buenos Aires. FEMSA's manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 6,300 stores as of December 2008. For more information on FEMSA, go to www.femsa.com.

Contact Information