General Motors of Canada Limited

General Motors of Canada Limited
DeGroote School of Business, McMaster University

DeGroote School of Business, McMaster University

December 14, 2009 10:00 ET

Chevrolet and McMaster University Cruze'n for Canada's Next Top Ad Exec

HAMILTON, ONTARIO--(Marketwire - Dec. 14, 2009) - Chevrolet and McMaster University's DeGroote School of Business announced today a nationwide competition that challenges savvy business students across Canada to develop an innovative social media marketing campaign to help launch the all-new 2011 Chevrolet Cruze and compete for the title of Canada's Next Top Ad Exec.

Business schools across the country will go head-to-head in the competition, and students will get unprecedented interaction with Canada's brightest marketing minds. Members of this year's winning team will each drive away with an all-new, fuel-efficient 2011 Chevrolet Cruze.

"The DeGroote School of Business focuses on experiential learning for students," says Mandeep Malik, assistant professor at DeGroote, who created the competition. "Canada's Next Top Ad Exec gives business students extraordinary opportunities to test their marketing savvy on a compelling business project that has very real life-changing rewards."

Marc Comeau, Chevrolet's vice-president of sales, service and marketing, in Canada says, "We're really excited to work with top business school students from across Canada to help Chevrolet redefine the compact car market with the launch of the game-changing Chevrolet Cruze. Chevrolet values the insight and perspective of today's youth, and Canada's Next Top Ad Exec provides a unique forum to leverage innovative media strategies directly from one of the key target demographics for the Cruze."

Interested students have until January 22, 2010 to submit entries. Competition details and rules and regulations can be found at

About McMaster

McMaster University, one of four Canadian universities listed among the Top 100 universities in the world, is renowned for its innovation in both learning and discovery. It has a student population of 23,000, and more than 140,000 alumni in 128 countries.

About Chevrolet

Chevrolet is one of Canada's best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevrolet has nine models that offer 7 litres per 100km or better on the highway, and offers two hybrid models. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information can be found at

Contact Information

  • GM Canada
    Jennifer Wright
    Media Relations
    DeGroote School of Business-McMaster University
    Julia Thomson
    Communications Officer
    905-525-9140 ext. 27436