SOURCE: Chevys Fresh Mex

Chevys Fresh Mex

April 06, 2010 08:00 ET

Chevys Fresh Mex® Introduces New Cabo Wabo Rock 'N Rita

A Fresh Libation Made With a Truly Rockin' Tequila

CYPRESS, CA--(Marketwire - April 6, 2010) -  What happens when beverage innovation meets brand recognition? The answer is Chevys' new Cabo Wabo® Rock 'N Rita. The new signature margarita from Chevys Fresh Mex is made with Sammy Hagar's famous Cabo Wabo Blanco Tequila, fresh lime, orange and lemon, and house-made agave nectar sweet & sour. The margarita is shaken and presented tableside with a choice of salt or watermelon, pineapple or lime flavored sugar rims. The Rock 'N Rita launches with Chevys' new "Catch a Wave" Baja Seafood specials.

Amigo Quotes:
"The Cabo Wabo Rock 'N Rita is our most innovative margarita to date. The Cabo Wabo Blanco Tequila perfectly balances the fresh citrus flavor of the margarita and each of the flavored rims provides a unique flavor profile so guests can enjoy a different Rock 'N Rita each time they visit. Plus Cabo Wabo Tequila has a wild, off-beat brand personality that's a perfect fit for Chevys." -- Lowell Petrie, CMO and Sr. VP, Marketing, Chevys Fresh Mex 

Chevys "Catch a Wave" specials feature high-quality, house made Baja-Style seafood specialties. The "Catch a Wave" Baja Seafood specials will be available at all corporate-owned and most franchise locations through July 5th.

Cabo Wabo® Rock 'N Rita Fun Facts:

  • Chevys' newest margarita, starting at $7.25 in most locations:
    - made with Cabo Wabo Blanco Tequila
    - presented tableside with fresh squeezed lime, orange and lemon, housemade agave nectar sweet & sour and served with choice of salt or watermelon, pineapple or lime flavored sugar rims

Catch a Wave Baja Seafood Specials Fun Facts:

  • Baja Style Seafood in most locations for a limited time includes:
    - New Half-Pound Drunken Shrimp Fajitas
    - New Creamy Shrimp Baja Burrito
    - New Dos Equis Beer Battered Shrimp Tacos
    - New Cabo-licious Baja Pineapple Sundae made with Cabo Wabo Blanco Tequila

About Chevys Fresh Mex
Chevys, Inc. is a leading independent Mexican restaurant chain in the U.S., with 90 Chevys Fresh Mex Restaurants nationwide. Chevys originated the Fresh Mex® concept in Mexican cooking more than twenty years ago. Fresh Mex® is a registered trademark of Chevys, Inc. For more information about Chevys restaurants, please visit the company's Web site at www.chevys.com.

About Real Mex
Headquartered in Cypress, California, Real Mex Restaurants is the largest full‐service, casual dining Mexican restaurant chain operator in the United States with 183 restaurants in California and an additional 30 company‐owned restaurants in 11 other states. They include 67 El Torito Restaurants, 66 company‐owned Chevys Fresh Mex® Restaurants, 31 Acapulco Mexican Restaurants, 9 El Torito Grill Restaurants, the Las Brisas Restaurant in Laguna Beach, and several regional restaurant concepts such as Who‐Song and Larry's, Casa Gallardo, Sinigual and El Paso Cantina. Real Mex Restaurants is committed to the highest standards and is dedicated to serving the freshest Mexican food with excellent service in a clean, comfortable and friendly environment. For more information please visit the company's Web site at www.realmexrestaurants.com 

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