SOURCE: Chevys Fresh Mex

Chevys Fresh Mex

April 06, 2010 08:00 ET

Chevys Fresh Mex® Launches New Cabo Wabo Rock 'N Rita

Signature Margarita Launches With Baja Seafood Specialties

CYPRESS, CA--(Marketwire - April 6, 2010) -  Chevys Fresh Mex® introduced a new signature margarita called the Cabo Wabo® Rock 'N Rita as part of their 2nd Quarter specials featuring a lineup of Baja Style seafood entrees. The Rock 'N Rita is made with fresh lime, orange and lemon, Sammy Hagar's Cabo Wabo Blanco Tequila, and housemade agave nectar sweet & sour. It's shaken and presented tableside with a choice of salt or watermelon, pineapple or lime flavored sugar rims.

"The Cabo Wabo Rock 'N Rita is our most innovative margarita to date," said Lowell Petrie, CMO and Sr. VP, Marketing for Chevys. "The tequila's ultra smooth flavor perfectly balances the fresh citrus flavor of the margarita and each of the flavored rims provides a unique flavor profile so guests can enjoy a different Rock 'N Rita each time they visit." 

Every Rock 'N Rita is shaken and served tableside in a logoed glass and presented with a Cabo Wabo® Rock 'N Rita guitar stirrer while supplies last. The new Rock 'N Rita launches with Chevys "Catch a Wave" specials which feature high-quality, housemade seafood specialties. The "Catch a Wave" Baja Seafood specials will be available at all corporate-owned and most franchise locations through July 5th

As part of the launch, Chevys produced a new YouTube video where Chef Alan Skversky, Director of Research & Development, provides a behind-the-scenes tour on how Chevys Baja Seafood specials and new Rock 'N Rita are made. The video can be found on Chevys YouTube Channel.

About Chevys Fresh Mex
Chevys, Inc. is a leading independent Mexican restaurant chain in the U.S., with 90 Chevys Fresh Mex Restaurants nationwide. Chevys originated the Fresh Mex® concept in Mexican cooking more than twenty years ago. Fresh Mex® is a registered trademark of Chevys, Inc. For more information about Chevys restaurants, please visit the company's Web site at www.chevys.com.

About Real Mex
Headquartered in Cypress, California, Real Mex Restaurants is the largest full‐service, casual dining Mexican restaurant chain operator in the United States with 183 restaurants in California and an additional 30 company‐owned restaurants in 11 other states. They include 67 El Torito Restaurants, 66 company‐owned Chevys Fresh Mex® Restaurants, 31 Acapulco Mexican Restaurants, 9 El Torito Grill Restaurants, the Las Brisas Restaurant in Laguna Beach, and several regional restaurant concepts such as Who‐Song and Larry's, Casa Gallardo, Sinigual and El Paso Cantina. Real Mex Restaurants is committed to the highest standards and is dedicated to serving the freshest Mexican food with excellent service in a clean, comfortable and friendly environment. For more information, please visit the company's Web site at www.realmexrestaurants.com.

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