SOURCE: Winning Brands Corporation

November 20, 2006 08:30 ET

Chicago Growth for Winning Colours® Multi-Cleaner

New Warehouse Outlet Gives 60 Hrs per Week Access to Over 1,000 Retailers

BARRIE, ON -- (MARKET WIRE) -- November 20, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) www.WinningBrands.ca announces that Winning Colours® Multi-Cleaner is being listed immediately by B.E. Atlas Company of Chicago, a group servicing over 1,000 retail store accounts in the Chicagoland area with its 110,000 sq. ft. hardware warehousing and wholesale operation.

The listing provides Winning Colours® Multi-Cleaner with a key warehousing, logistics and sales platform to service independent retailers in America's second largest urban market. B.E. Atlas services over 1,000 accounts regularly. This makes it practical for the first time that Winning Colours® Multi-Cleaner becomes available to consumers across all of metropolitan Chicago. The listing is effective now and the roll-out will begin immediately, working its way through Atlas' participating store accounts during 2007. The population of the greater Chicago metropolitan area is over 9 million people encompassing 15 counties in Illinois, Indiana and Wisconsin. This development follows an early Winning Colours® Multi-Cleaner listing by a regional group of 9 Ace Hardware stores on the outskirts of the city. Atlas will reach more than 100 times that number of stores.

Winning Brands' Account Manager for B.E. Atlas, Brad Hansen, reports that this is only the first of the Pro Group distribution partners in the USA to act on the recent decision by Pro Group to provide Winning Colours® Multi-Cleaner with group vendor status nationally. "The word is getting out and distributors are taking notice on behalf of their retailers," says Hansen. He adds that, "B.E. Atlas is making sure that their retail accounts have the important new products early -- Winning Colours® Multi-Cleaner is a natural fit."

Winning Colours® Multi-Cleaner is an environmentally responsible clean-up solution that has come to the attention of professionals in the Paint and Home Improvement industry because of the product's ability to convert most oil-based and other complex stains into simple clean-up with plain water instead of harsh chemicals. The appeal of Winning Colours® Multi-Cleaner is not just its technical performance but also its kindness to skin -- a feature increasingly important to consumers and retailers.

Winning Brands' CEO Eric Lehner states that these are still the early days in the emergence of the company and its products. "The systematic method of this development is the message," says Lehner. "We don't like a 'flash in the pan' approach to building a business -- steady hard work and consistent progress is more authentic and will deliver great shareholder value over the long term," he concludes.

Winning Brands Corporation manufactures Winning Colours® Multi-Cleaner in North America for domestic and export needs. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The company's product range includes consumer and industrial versions of Winning Colours® Multi-Cleaner as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control.

Contact Information

  • Contact Information:
    Rhonda Windsor
    Vice-President
    Winning Brands Corporation
    (905) 898-0918

    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    Tel (705) 737-4062
    Fax (705) 737-9793
    www.WinningBrands.ca