SOURCE: Chick-fil-A

September 27, 2006 07:00 ET

Chick-fil-A Opening First Stand-Alone Restaurant in Sacramento Sept. 28; First 100 Adults in Line to Win Free Chick-fil-A Food for a Year

Restaurant on Alta Arden Expressway Near Arden Fair Mall Part of Chain's Aggressive California Expansion

SACRAMENTO, CA -- (MARKET WIRE) -- September 27, 2006 -- Sacramento's first stand-alone Chick-fil-A restaurant, complete with drive-thru service, an indoor playground and a full breakfast menu, will open Sept. 28, when $26,000 in free Chick-fil-A food will be given away to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 2101 Alta Arden Expressway, behind Arden Fair Mall between Howe Avenue and Ethan Way. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Sept. 28 between 6 a.m. and 6:30 a.m. The restaurant will open at 6:30 a.m.

"We've given away more than $4.2 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party."

The new Chick-fil-A restaurant at Arden Fair is the first in Sacramento but the second in the metro area. The first opened in Roseville in October 2005 to record-breaking sales. Both locations are part of an aggressive California expansion by the chain which began in January 2004 with the opening of the state's first stand-alone Chick-fil-A restaurant in Chino Hills. Chick-fil-A currently has 17 restaurants in California with plans for as many as nine additional restaurants in the state in 2007.

Mary Peratt has been selected as the franchised Operator of the new Arden Fair restaurant. Peratt and her husband, Burl, together have eight children and 14 grandchildren. Peratt, who worked at IBM for 19 years before joining Chick-fil-A a year ago, is a member of the Arden Chamber of Commerce and is looking forward to being an active member of the Arden Fair and Sacramento community.

"I'm very excited to be opening Sacramento's first stand-alone Chick-fil-A," Peratt said. "We know our customers will enjoy the freshly prepared food and 'my pleasure' customer service."

The interior warm colors and wood accents of the new Arden Fair Chick-fil-A create a casual dining atmosphere that customers will appreciate, along with the conveniences of a drive-thru and indoor playground. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m.

Chick-fil-A founder Truett Cathy is marking several milestones this year, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with Cathy's grandson becoming a restaurant Operator in St. Petersburg, Fla. in January.

Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,260 restaurants in 37 states and Washington D.C. The company reported 2005 system-wide sales of more than $1.975 billion, resulting in a 13.1 percent increase over 2004 figures and a positive 5.87 percent same-store sales performance. The chain expects to add more than 72 locations in 2006, including 61 stand-alone restaurants. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:

    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404-765-8174
    770-265-4943 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494
    678-858-1325 (cell)