SOURCE: Chick-fil-A

November 01, 2006 07:00 ET

Chick-fil-A Opening First Stand-Alone Restaurant in San Diego Nov. 2; First 100 Adults in Line to Win Free Chick-fil-A Food for a Year

Chick-fil-A President Dan Cathy to Camp Outside New Restaurant on Sports Arena Boulevard

SAN DIEGO, CA -- (MARKET WIRE) -- November 1, 2006 -- San Diego's first stand-alone Chick-fil-A restaurant, complete with drive-thru service and a full breakfast menu, will open Nov. 2, when $26,000 in free Chick-fil-A food will be given away to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be given away to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 3570 Sports Arena Blvd. near the ipayOne Center. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Nov. 2 between 6 a.m. and 6:30 a.m. The restaurant will open at 6:30 a.m.

"We've given away more than $4.2 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Dan Cathy, son of the chain's founder Truett Cathy, who will spend the night outside with the crowd. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 grand openings.

The new Chick-fil-A restaurant at the Sports Arena is the first in San Diego but the third in the metro area. The first opened in Chula Vista in 2004 to record-breaking sales, followed by a restaurant in Oceanside. A fourth San Diego metro Chick-fil-A is slated to open Dec. 6 in San Marcos. The locations are part of an aggressive California expansion by the chain which began in January 2004 with the opening of the state's first stand-alone Chick-fil-A restaurant in Chino Hills. Chick-fil-A currently has 18 restaurants in California with plans for as many as 10 additional restaurants in the state in 2007.

Matt Hughes has been selected as the franchised Operator of the new Sports Arena restaurant. Since joining Chick-fil-A nine years ago, Hughes has worked in a variety of roles, most recently as a corporate grand opening supervisor assisting with the chain's West Coast expansion. A University of Georgia graduate in business management, Hughes worked with Chick-fil-A at various California restaurants before being awarded his own restaurant near the ipayOne Center.

"I'm very excited to be opening San Diego's first stand-alone Chick-fil-A," Hughes said. "We know our customers will enjoy the freshly prepared food and 'my pleasure' customer service."

The interior warm colors and wood accents of the new Sports Arena Chick-fil-A create a casual dining atmosphere that customers will appreciate, along with the conveniences of drive-thru service. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m.

Chick-fil-A founder Truett Cathy is marking several milestones this year, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with Cathy's grandson becoming a restaurant Operator in St. Petersburg, Fla. in January.

Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,265 restaurants in 37 states and Washington D.C. The company reported 2005 system-wide sales of more than $1.975 billion, resulting in a 13.1 percent increase over 2004 figures and a positive 5.87 percent same-store sales performance. The chain expects to add more than 72 locations in 2006, including 61 stand-alone restaurants. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information


  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404-765-817
    770-265-4943 (cell)

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-049
    678-858-1325 (cell)