SOURCE: Chick-fil-A

January 15, 2008 05:00 ET

Chick-fil-A Opens First Stand-Alone Restaurant in Midwest City Jan. 17

Free Chick-fil-A for a Year Awaits First 100 Adults in Line at New Chick-fil-A Restaurant

MIDWEST CITY, OK--(Marketwire - January 15, 2008) - Chick-fil-A®, the nation's second-largest chicken restaurant chain will award those willing to wait in line for the opening of the Midwest City stand-alone restaurant on Jan. 17 by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 7331 29th St. S.E. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Jan. 17 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

Launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona, the First 100 Fans promotion continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," said Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings. "Almost five years later, we've given away more than $7 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."

Chick-fil-A grand openings attract raving fans from around the country, with some traveling many hours and hundreds of miles from several states away to take part in the festivities.

Bill Redenius has been selected as the franchised Operator of the newest Chick-fil-A restaurant. He is a retired U.S. Marine Corps officer who served for 21 years. Redenius is a graduate of the University of Oklahoma and received his Masters degree from the Naval Postgraduate School. Previously, he was an instructor at Auburn University. Redenius is married to Mary, who will be the Unit Marketing Director at the restaurant. Together they have six children, some of whom will be working at the restaurant as well.

"Since its first chain restaurant opened more than 40 years ago, Chick-fil-A has become synonymous with freshly prepared food and 'my pleasure' customer service," said Redenius. "My team and I are eager to continue that legacy at our new Midwest City location."

The Chick-fil-A at Midwest City features a 4,227 square-foot interior that seats 134 and features warm colors and wood accents, as well as an indoor play area for children that includes an interactive section for toddlers.

With more quick-service customers saying they favor the ease of drive-thru service, Chick-fil-A's award winning drive-thru offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

QSR® magazine's 2007 Best in Drive-Thru in America Survey found Chick-fil-A top-ranked with a 95 percent score in order accuracy, a category that remains the most important service criteria for drive-thru customers. With a majority of survey participants saying service speed is second only to order accuracy, Chick-fil-A finished second in service speed among chains with more than two cars in the drive-thru. Chick-fil-A has been recognized among the winners of the annual industry survey for six consecutive years.

Truett Cathy developed the original Chick-fil-A boneless breast of chicken sandwich in his 24-hour Dwarf Housel® diner near Atlanta in the early 1960s. The sandwich became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. The chain has grown to more than 1,358 locations in 37 states and Washington, D.C.

About Chick-fil-A Inc.

Chick-fil-A, Inc. reached $2 billion in sales in 2006 for the first time and ended the year with system-wide sales of $2.274 billion (2007 sales figures are not yet available). These figures reflect a 15.16 percent increase over the chain's 2005 performance and a same-store sales increase of 8.52. It is the 39th consecutive year of sales growth for the chain which plans to add more than 90 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:
    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404.765.8064

    Lindsay Ables
    CP Communications Inc.
    Email Contact
    843.452.1865 (cell)