SOURCE: Children Affected by AIDS Foundation

August 06, 2008 14:10 ET

Children Affected by AIDS Foundation Launches Halloween Season Campaign DREAM HALLOWEEN®

Jamie Lee Curtis to Serve as Campaign Spokesperson

LOS ANGELES, CA--(Marketwire - August 6, 2008) - This Halloween season, the Children Affected by AIDS Foundation (www.caaf4kids.org) launches a multi-faceted fundraising and awareness campaign to bring new attention to both the domestic and international pediatric AIDS epidemic. Jamie Lee Curtis will serve as the national spokesperson of the campaign.

This fall, consumers will see a combination of activities related to Dream Halloween, including in-store items for purchase, one-of-a-kind designer Halloween costumes available for auction online, a Halloween "e-card" promotion and other activities via the organization's Web site, MySpace and Facebook pages. Launching on September 25, 2008, the campaign will provide multiple avenues for both individuals and corporations to support the foundation.

"This Halloween, the nation is invited to join the campaign and help us to change the lives of children affected by AIDS, one dream at a time," said Jamie Lee Curtis, Dream Halloween® spokesperson. "We invite you to go to www.caaf4kids.org and learn how you can help change the life of a child affected by AIDS."

The foundation has had longstanding collaborations with several corporate entities that have created programs that help support the 2008 Dream Halloween Campaign. This year, Toys"R"Us, Inc. and Disney collaborated on an exclusive launch of specially-designed costumes at Toys"R"Us and Babies"R"Us stores and online at www.toysrus.com/ExclusiveCostumes. In conjunction with this costume offering, Toys"R"Us, Inc. and Disney have together donated $50,000 to help the foundation's mission. Additionally, Mattel, in partnership with jewelers Layna and Alan Friedman, will donate a portion of Barbie™ Rocks jewelry sales worldwide to CAAF.

The fashion world is also lining up to support one aspect of the new campaign, "Costumes for a Cause." This unique program invites top designers to create one-of-a-kind Halloween costumes that will be auctioned online in conjunction with the campaign launch on September 25.

Since 1993, the foundation has raised millions through its nationally recognized Dream Halloween events. The Children Affected by AIDS Foundation is excited to be expanding its program during the Halloween season by using this incredibly fun holiday to call attention to the plight of children affected by AIDS. To learn more, visit www.caaf4kids.org

About the Children Affected by AIDS Foundation

Worldwide there are more than 33 million people infected with HIV and more than 15 million children orphaned by AIDS. The number of children affected by AIDS in the U.S. alone is currently estimated at nearly 125,000.

The Children Affected by AIDS Foundation was founded in Los Angeles in 1993 by Joe Cristina, a Mattel, Inc. executive whose desire to help children was inspired by the outpouring of support he received when he disclosed his own HIV-positive status. It is the only organization devoted to providing social, educational, recreational and other critical support for children impacted by HIV/AIDS in the U.S. and other countries. CAAF accomplishes its mission domestically and abroad through four programs including domestic grant making, domestic initiatives, international grant making and international initiatives.

Contact Information

  • Contact:
    Jordan Fischler
    Allison & Partners for CAAF
    646-428-0604
    Email Contact