October 27, 2009 09:08 ET

Children's Book Market Expects Steady Growth

ROCKVILLE, MD--(Marketwire - October 27, 2009) - has announced the addition of Simba Information's new report, "Children's Publishing Market Forecast 2010," to their collection of Publishing market reports. For more information, visit

Now in its fourth edition, "Children's Publishing Market Forecast 2010" offers an accurate and objective perspective on where the market for children's books is headed in 2010, as well as analysis of market opportunities and pitfalls. How are publishers battling challenges such as an overall decline in reading, returns of unsold stock from retailers, and the intensifying battle for shelf space?

The overwhelming successes of children's book series in recent years such as Harry Potter, Captain Underpants and Stephenie Meyer's Twilight have sent publishers scrambling to uncover the next multi-title blockbuster craze. In addition, bestselling individual titles of rapidly growing genres like graphic novels have illuminated the children's book market as a lucrative space for publishers, editors, marketers, distributors and retailers in the trade book industry. What's more, the nuances of children's books compared to "young adult" titles need to be better understood by everyone in the industry value chain.

Armed with an archive of trade book data that goes back more than 30 years, Simba's team of seasoned trade book analysts examines the market for children's books segment by segment, from youngsters to tweens to teens. In addition, "Children's Publishing Market Forecast 2010" provides high-quality, unbiased market intelligence on the publishing houses, and the entire retail landscape, from independent bookstores to online outlets to big box stores.

Gain access to exclusive statistics and analysis such as:

--  An in-depth look at bestselling children's books drawn from the USA
    Today, Publishers Weekly and New York Times lists, with breakdowns of top-
    performing titles, authors, imprints and a comprehensive category ranking
    of which books are selling and which are not.
--  Expanded analysis of the most vital facet of children's publishing:
    series books.
--  Results from Simba's surveys of independent retailers across the
    country rating different books and genres; as well as info on buyer
    profiles and behaviors.
--  Exclusive five-year category trends for 15 major juvenile categories.

"Children's Publishing Market Forecast 2010" includes detailed strategic and financial profiles of companies such as Candlewick Press, Disney Publishing Worldwide, Hachette Book Group, HarperCollins, Holtzbrinck, Houghton Mifflin, Penguin Group, Random House, Scholastic and Simon & Schuster.

This report is a critical tool in evaluating growth potential, understanding trends affecting the industry, sizing up the competition, reviewing potential partner or acquisition profiles, examining market share rankings of leading publishers, benchmarking performance, and planning short- and long-term growth strategies.

"Children's Publishing Market Forecast 2010" is essential for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving the children's trade book publishing industry today.

For more information, visit

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