China Crescent Enterprises, Inc. Announces December High Frequency Communication Strategy

DALLAS, TX--(Marketwire - December 1, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced launching a high frequency communication strategy for the month of December. The high frequency communication strategy is a change in the Company's communication strategy of late and intended to support a milestone return on investment opportunity and complement a long-term return on investment strategy. The Company kicked off the high frequency communication strategy today with the release of an on-demand Webcast presentation. The Webcast reviews the enhanced milestone ROI potential and improved long-term viability of China Crescent as well as a recap of the Company's recently filed third quarter 2009 financial results.

December Milestone Share Price Increase Potential

In the Webcast, the ROI potential is reviewed within a presentation of the over-the-counter market. The top 100 most actively traded OTCBB securities have an approximated weighted average share price of $0.02. China Crescent is a consistent performer on the top 100 most actively traded securities list. Substantial revenue opportunities reviewed in the Webcast and anticipated to close in December could trigger a milestone share price increase and return on investment opportunity.

Long-Term Return on Investment Potential

The Webcast presents over-the-counter long-term ROI potential as a function of operational sustainability. An optimistic China Crescent long-term potential is correspondingly presented as a function of the Company's recently reported $30 million in revenue through the first nine months of the year ending September 30, 2009, and record net income of $1.8 million compared to $517k in net income for the same period in 2008. The Company has forecasted profitable revenue growth in 2009 compared to 2008. The Company reported over $40 million in profitable revenue in 2008.

$0.30 Suggested Fair Value Target Price Per Share

The Webcast further reviews the previously announced suggested fair value target price per share of $0.30. Management believes the Company is undervalued with a current share price that reflects a market capitalization less than the current book value.

A link to the Webcast is now available on the corporate website homepage www.chinacrescent.com under Recent Webcasts titled 'China Crescent Shareholder Update Featuring Short-Term & Long-Term ROI Webcast.'

Sign Up to Receive Regular China Crescent Investor Updates

China Crescent sends regular email updates to its opt-in, permission-based email database. Interested investors can easily, safely and quickly register to receive these communications directly on the corporate website homepage (www.chinacrescent.com). Recipients can manage their own email contact profile and safely unsubscribe at any time.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060