SOURCE: China Crescent Enterprises, Inc.

China Crescent Enterprises, Inc.

November 03, 2009 11:54 ET

China Crescent Enterprises, Inc. Announces Reduced Press Release Frequency and Social Media Program

DALLAS, TX--(Marketwire - November 3, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) is launching a new investor relations campaign to increase its audience and improve the quality of communications. Philip Verges, China Crescent Board Member and Founder, has released a letter to shareholders today to share more details on the new program and the thinking behind the program.

Dear Fellow Shareholders -

Market awareness is essential for shareholders to realize a potential return on investment. Increased demand for China Crescent common stock is necessary for the share price to increase. Adequate trading volume is also necessary to permit shareholders the opportunity to sell stock when they decide to realize a return on investment.

At China Crescent, we have never ascribed to the popular conventional notion that the market simply finds good companies. I am not sure where this conventional notion comes from. I am sure if a tree falls in the woods, the noise it might make is irrelevant if no one is there to hear it. China Crescent has taken responsibility for its own market awareness by implementing a variety of promotion campaigns throughout its operating history.

Most recently, China Crescent has been pursuing a high frequency press release campaign to elevate market awareness. We have issued press on a daily basis and sometimes twice daily. The information in each press release frequently overlaps with information in previous press releases. The purpose of the redundant releases is to reach a wider audience. We publish similar information under a variety of headlines. Each headline is intended to capture a different audience. Some investors search the internet for Chinese business development opportunities, some for wireless technology initiatives and others for aggressive growth companies -- to name but a few investment criteria. China Crescent may have single milestone events that entail all three example criteria above and perhaps more. Accordingly, we might release the same news three times to capture all three audiences.

We currently believe we have saturated the potential of a high frequency press campaign to elevate market awareness. The new market awareness strategy will involve no more press releases except for milestone events or other time sensitive information. We will otherwise regularly communicate to shareholders through regular email newsletters and a weekly webcast. If a newsletter or webcast includes material information, the Company will file an SEC form 8K to disclose the material information.

The new awareness strategy will work best for those interested investors that are included in the China Crescent email database. You can easily and quickly register your email to receive these communications by going to the corporate website homepage ( and entering your email address.

As part of the new market awareness campaign, China Crescent will also begin to explore newly available social media technologies to improve the interactive aspect of our communications with the market place. Look for a social media pilot to be launched from the Company's website soon.

The market awareness or investor relations change introduced today is not our first and I am certain it will not be our last. We will continue to explore innovative new ways to elevate the reach of our communications and the quality of our communications. The founders and managers at China Crescent believe the Company's fundamental financial performance is undervalued. We further believe the potential of China Crescent is even more substantially undervalued. Nevertheless, we remain optimistic that obstacles currently standing in the way of China Crescent's potential value can be overcome. We are more dedicated than ever to knocking down those obstacles.

Best Regards,

Philip Verges
Board Member and Founder
China Crescent Enterprises, Inc.

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About China Crescent Enterprises, Inc. (

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.


This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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