China Crescent Enterprises, Inc. Kicks Off Trade Mission to Kenya

DALLAS, TX--(Marketwire - October 26, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced the kick-off of the previously announced Trade Mission to Kenya. Former Chairman of the Dallas Federal Reserve and Retired Major General Hugh G. Robinson is a host of the Trade Mission. Information on China Crescent's initiatives in Kenya and East Africa can be reviewed in an on-demand Webcast available at www.chinacrescent.com titled 'China Crescent Africa Webcast.'

China Crescent is a systems integration service provider in China that sells and services brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell in addition to selling and servicing innovative new technologies. The Company reported over $40 million in revenue in both 2007 and 2008 and has forecasted reporting $50 million in profitable revenue in 2009.

China Crescent has targeted Kenya as its next foreign market expansion opportunity. China Crescent recently participated at the African Advanced Level Telecommunications Institute (AFRALTI) WiMax Conference in Nairobi in preparation to begin operations in Kenya. Broadband adoption in Africa is expected to experience 28% growth annually through 2013 as undersea cables come online. Kenya has one submarine cable in place with two additional cables expected by 2011. The expanded capacity for broadband in Africa is expected to reduce costs by nearly 75%, making broadband affordable to end-users. Africa's current broadband system relies heavily on satellite for broadband communication, which typically costs about 20 times more than broadband offerings in the U.S. A recent report by Pyramid Research stated, "By early 2011, we expect that more than half of all African markets will have 3G, while broadband coverage is increasing daily via both wireless and wireline technologies." China Crescent plans to position itself to provide the necessary products and services to facilitate and profit from the inevitable Internet usage demand growth and related government and business technology needs in Kenya.

Corporate Webcast Scheduled for Release Tomorrow

China Crescent is scheduled to release a Webcast tomorrow, Tuesday, October 27th on 2009 sales growth and the Company's progress year-to-date to improve both operating income and net income. The Webcast is also slated to review the previously announced $0.30 suggested fair value target price per share.

A link to the Webcast is slated to be posted to the corporate website www.chinacrescent.com upon release tomorrow.

Corporate E-mail Updates

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060