China Crescent Enterprises, Inc. Senior Management Kicks Off 2010 Strategy in Shanghai Amidst World Expo Preparations

DALLAS, TX--(Marketwire - January 20, 2010) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced senior management is conducting the Company's 2010 strategy summit meetings in Shanghai. On January 22nd, the Company plans to review the strategy for 2010 in its previously scheduled virtual Town Hall. The virtual Town Hall is scheduled to be made available online and on-demand on Friday, January 22, 2010 to interested viewers on their own schedule and from their own location.

Former Dallas Federal Reserve Chairman, Retired Major General Hugh Robinson to Join Board

China Crescent recently announced that Former Dallas Federal Reserve Chairman, Retired Major General Hugh Robinson, plans to join the China Crescent Board of Directors effective February 1, 2010. The 2010 strategy includes a previously announced comprehensive management restructuring and reconstitution of the board of directors initiated with General Robinson's addition. Further details regarding the Company's plans for 2010 being rolled out in Shanghai this week will be released in the Company's upcoming virtual Town Hall scheduled for Friday, January 22, 2010.

Trade Mission to China in Conjunction with the 2010 World's Expo in Shanghai

China Crescent plans to host a business trade mission to China in conjunction with the 2010 World's Expo being held in Shanghai, China. China Crescent has hosted several trade missions to China. To be added to the list of investors interested in joining the trade mission, please email trademission@chinacrescent.com.

China Crescent reported over $40 million in annual revenue in both 2007 and 2008, and recently reported $30 million in revenue through the first nine months of the year ending September 30, 2009, with record net income of $1.8 million. China Crescent is a systems integration service provider in China that markets technology outsourcing services that include the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell.

Sign Up to Receive Regular China Crescent Investor Updates

China Crescent sends regular email updates to its opt-in, permission-based email database. Interested investors can easily, safely and quickly register to receive these communications directly on the corporate website homepage (www.chinacrescent.com). Recipients can manage their own email contact profile and safely unsubscribe at any time.

About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060