SOURCE: Choice Promotional Group, Inc.

December 03, 2007 18:08 ET

Choice Promotional Group Announces Yet Another New Project

KING OF PRUSSIA, PA--(Marketwire - December 3, 2007) - Just five months after Choice Promotional Group announced the expansion into two new industries -- Home Improvement and Colored Cosmetics -- it has begun to take on its newest project of Event Marketing.

Choice Promotional Group (CPG) has been one of the leaders in the promotional advertising field for the last thirteen months in the Greater Philadelphia area. The firm represents professional sports teams, restaurants, spas, golf courses, resorts, and many more high profile clients. CPG has become successful by creating VIP packages for their clients and generating foot traffic for them by distributing these incentive-based packages to a specified target market.

"We used to have to go find potential customers for our clients," says Josh Woodford, Director of Operations for Choice Promotional Group. "With our new Event Marketing model, these customers come to us. Now that our company is so well known, people actively seek our promotions as they change from client to client and season to season."

Choice Promotional Group is teaming up with local hospitals, schools, and corporate centers to put together these new events. With the holiday season in full swing, the hospitals and corporate centers use these events as 'staff appreciation.' It gives their employees a break from their work day to check out the great deals that CPG provides for their clientele.

"Many of these people would never normally be able to take advantage of the promotions that we do, just because of their hectic work schedule. Now they have the same opportunity as everyone else to benefit and add some enjoyment to their busy lives," says Rhett O'Hara, one of the company's top account leaders.

CPG also gives back a considerable percentage of their sales to the hospitals to fund their various activities and expenses.

As far as the college events go, Choice Promotional Group offers the same packages to the college students that they do to the hospitals and businesses, but for different reasons. As previously mentioned, the 'staff appreciation' events provide an otherwise unavailable opportunity for the employees, but with college students it is not the time that is scarce, but the money to do the things that they want. CPG helps students enjoy doing the things they love -- going to sporting events, eating out, getting pampered at a spa, even something as simple as getting pizza delivered to the dorm room -- without working three different jobs to fund their activities.

"This new avenue we created has spawned unforeseen growth and has put us in an unbelievable position heading into 2008. Then next year should be very exciting for us; I can't wait to see where we are at this time next year," says Woodford.

Contact Information

  • Contact:
    Josh Woodford