SOURCE: Schawk, Inc.

Schawk, Inc.

December 17, 2009 09:00 ET

Chris Plewes Named Chief Creative Officer for Schawk, Inc.

Elevates the Role of Creative Within Company's Brand Point Management Offering

DES PLAINES, IL--(Marketwire - December 17, 2009) - Schawk, Inc. (NYSE: SGK), a leading provider of brand point management services enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has named Chris Plewes as chief creative officer for Schawk, Inc. This appointment underscores Schawk's commitment to elevating the role of creative in its brand point management offering.

Plewes, who has served Anthem Worldwide, Schawk's strategic design company, in creative leadership roles since 2001, is charged with leading the development of Schawk's creative product through Anthem and the Schawk specialty groups that deliver creative product. In this new role, Plewes reports directly to Schawk's President and Chief Executive Officer, David A. Schawk.

Schawk defines brand point management as the strengthening of a brand through the delivery of compelling and consistent brand experiences that create greater brand affinity between consumer and brand. Brand point management does this by integrating strategic, creative and executional services.

"Design is an integral part of a brand's ability to resonate with consumers," said David A. Schawk. "For our clients to win at shelf, we must deliver world-class design consistently. This means that design thinking needs to play a stronger role at Schawk for us to deliver fully on our brand point management offering. In this leadership role, Chris will drive that thinking forward."

Chris Plewes commented, "I am energized by the opportunity to create an environment that empowers design thinking. I welcome the challenge to inspire a cultural appreciation at Schawk that enables the creation of bigger, more compelling ideas while engineering scalable systems to optimize the deployment of design ideas on a large scale, across brand points and geographies."

Added Plewes, "The challenges our clients face in the new market reality requires that all expertise and resources -- even creative -- are intelligently, efficiently and innovatively deployed. Schawk is responding to those challenges with a commitment to deliver world-class creative capable of re-framing solutions that address the growing complexities of brand-building, while setting new standards in brand deployment."

Prior to his appointment as chief creative officer for Schawk, Plewes served Anthem Worldwide for eight years, cultivating international experience, which includes serving as regional creative director for Anthem's Asia Pacific markets. He has over 20 years of consumer product group and retail experience delivering world-class creative with a practical commercial perspective to brands in both mature and emerging markets.

Schawk, Inc. is the leading provider of brand management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of 49 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit Follow Schawk on and

Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever. With our network of world-class design professionals in 13 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit Follow Anthem on

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