SOURCE: ThreatMetrix

ThreatMetrix

January 14, 2010 07:00 ET

Christian Dating for Free Makes a Date With ThreatMetrix to Prevent and Control Online Fraud and Abuse

ThreatMetrix Improves the Safety and Security of Online Communities and Subscription Sites While Enhancing the User Experience

LOS ALTOS, CA--(Marketwire - January 14, 2010) - ThreatMetrix™, the market and technology leader in device identification for preventing online fraud, today announced that Christian Dating for Free (www.christiandatingforfree.com), the largest 100% free Christian dating site on the Web, with 13 million page views per month and a customer database of over 96,000 users, has selected ThreatMetrix to control online fraud and abuse.

Online dating companies -- like any other online community or subscription site -- are subject to fraudsters around the world. In the case of Christian Dating for Free, one scenario involved overseas fraudsters from Nigeria who pretended to be located in the U.S. and then attempted to extract money using a money order scam. After establishing the confidence of another community user, the overseas fraudster would send a fake money order and ask the U.S.-based user to deposit it into their bank account and wire money back to them in Nigeria via Western Union. Unfortunately, in most instances the money order turned out to be fraudulent and the user was responsible for paying back the money to their bank.

"Our customers' privacy, safety, and security is a top priority," said Dave Perez, president and founder of eDating for Free, Inc., parent company of Christian Dating for Free, Catholic Dating for Free, Baptist Dating for Free, Black Dating for Free, and Black Christian Dating for Free. "With ThreatMetrix, we can see the bad guys right away. Now we see the true data, true city, true IP, and true ISP. In less than five minutes, we can determine if a user who claims that they are in Boston is actually using an IP in Lagos."

ThreatMetrix device identification solutions profile the computers used in online transactions to determine which customers are legitimate and which are fraudsters. Once a scammer is tagged by ThreatMetrix, they do not receive a confirmation email on their next registration attempt. ThreatMetrix data is integrated to a Christian Dating for Free home grown dashboard so that their staff can quickly and easily review registrant data to determine whether or not to block a user.

"We typically process over 300 new registrations a day," continued Perez. "We've significantly reduced the number of scammers in our database while reducing the time spent determining who to register or deny to less than 30 seconds. ThreatMetrix is a 'no-brainer' for subscription sites like ours. It has made our site a safer, better, community while enhancing the user experience."

"ThreatMetrix provides online dating services like Christian Dating for Free with real time actionable intelligence to detect and flag suspicious computer users connecting to their site," said Reed Taussig, president and CEO, ThreatMetrix. "The result is that they can maintain their customers trust and confidence by keeping them safe from dating site predators, grow their businesses, and protect the integrity of their brand."

About Christian Dating for Free

Christian Dating for Free is a wholly-owned subsidiary of eDating for Free, Inc., an online Christian dating service provider whose properties include Catholic Dating for Free, Black Dating for Free, Baptist Dating for Free and Black Christian Dating for Free. Utilizing the very latest technologies and advanced software applications, their goal is to match Christian singles around the globe.

About ThreatMetrix

ThreatMetrix (www.threatmetrix.com) helps companies control online fraud and abuse in real time so they can significantly reduce on-line fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix' simple and cost-effective approach to implementation -- SaaS or on-premise -- enables companies to get results in hours or days, rather than weeks or months. ThreatMetrix serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including online retail, financial, social networks, and alternative payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.

© 2010 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

Contact Information

  • Media Contacts:

    Dan Rampe
    ThreatMetrix
    Tel: 650-625-1451, ext. 122
    Email: Email Contact

    Kevin Wolf
    Tool Guy PR
    Tel: 650-327-1641
    Email: Email Contact