October 03, 2007 14:35 ET

Christina Martin Works Backstage With Saliva, Seether, Sickpuppies, Three Days Grace and Breaking Benjamin

Martin Dresses the Bands Backstage at Sold-Out Pointfest Concert Attended by 22,500

ST LOUIS, MO--(Marketwire - October 3, 2007) - Rock-inspired fashion designers were featured in the hands of Christina Martin, dressing the headlining artists at Pointfest. Backstage at the main stage, Christina Martin hosted the artists' area where designers like Travesty, Lipstick Prophets, DCVR-Deceiver, Vicious, J & Company, Rockbands, Bill Wall, Pike, Marceau, Steve Madden and Caffeine Culture -- as well as brands including Joico, Fairytale Brownies, Veev, Alterna and Urban Aid -- placed samples directly with the musicians. Over the course of the all-day show, Martin dressed rock stars including Seether, Saliva, Sickpuppies, Breaking Benjamin, Three Days Grace, Copperview, Shaman's Harvest, The Starting Line, Hurt and Evan's Blue.

"Some of my favorite characters were definitely Sean (Seether), Neil (Three Days Grace), Johnny (Saliva) and Aaron (Breaking Benjamin)," Martin reflects, "they were especially fun and really stood out as individuals."

Part of Martin's role, in partnership with the radio station, involves lining up the companies and products for the artists' area. "What we'd really like to see happen in 2008 is to finalize all the sponsorship in January when most corporate budgets are allocated for the entire year ahead," explains Martin, adding, "What we do backstage at Pointfest is about the most creative, direct, effective, unique and specifically rock n roll branding/publicity opportunity out there." Put on by KPNT 105.7 The Point in St Louis, this was the 22nd Pointfest in a row and took place at Verizon Wireless Ampitheatre. With 29 bands in the line-up, the concert had been sold out for weeks and was attended by 22,500 concert-goers.

More pictures and footage from backstage will be up soon on Equity's MySpace page at www.myspace.com/equitystrategicrelations.