SOURCE: Brandimensions Inc.

October 12, 2006 09:30 ET

Chrysler Group Selects Brandimensions to Continue Monitoring Online Consumer Buzz for Its Chrysler, Jeep® and Dodge Brands

Brandimensions Provides the Chrysler Group With Market Intelligence for Fine-Tuning Marketing Campaigns, Brand Positioning and New Vehicle Designs

TORONTO -- (MARKET WIRE) -- October 12, 2006 -- Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, under an agreement finalized in Fall 2005, has again been selected by the Chrysler Group as its strategic partner for market intelligence and market research services. Under its AutoIntel brand, Brandimensions continues to monitor online consumer sentiment and provide market intelligence reports for Chrysler Group brands, Chrysler, Jeep® and Dodge. Brandimensions reports provide timely insight into the Chrysler Group consumer base, which allows the organization to measure and fine tune its marketing campaigns, consider consumer feedback when designing new vehicles, measure effectiveness of its promotions and analyze the impact of industry-wide issues on consumer purchasing behavior.

The Chrysler Group re-selected Brandimensions after an extensive evaluation of several providers of online market intelligence services to the automobile industry. It awarded the company a contract on the basis of the Brandimensions unique methodology that combines analytical and professional services with a range of capabilities for supporting an entire organization and its products. The Chrysler Group recognized the strategic value of this approach as compared to technology-driven solutions from other providers.

The Brandimensions market intelligence offering is carefully structured to support the immediate, upcoming and long-term objectives of the Chrysler Group, through a report environment that delivers feedback on critical issues and emerging trends. Brandimensions provides the Chrysler Group with actionable market intelligence and analysis by using a combination of highly skilled personnel and proprietary Internet technology that monitors billions of web pages and millions of web sites. Once relevant automotive content is identified, Brandimensions analyzes hundreds of thousands of blogs, discussion forums, message boards, information portals, media sites and newsgroups. The end result is near real-time market intelligence that offers insight into consumer and media perceptions about the brand or market in question. This insight is used by various functional groups within the Chrysler organization, including business intelligence, brand, interactive and advertising, to determine whether or not their product messaging is resonating with the intended target audience.

"More and more consumers are researching new car purchases online before entering the showroom floor. It is essential that we understand how our brands are positioned and talked about on the Internet," said Randall McAdory, Manager, Business Intelligence of the Chrysler Group. "Brandimensions has proven to be a strategic partner, providing us with valuable market research based upon online consumer buzz that can support the entire product lifecycle. Brandimensions research offers a more analytical approach, which has allowed us to better understand consumer perceptions relative to competition and strengthen our brand equity, resulting in strong customer sales."

"We're extremely pleased to continue our working relationship with the Chrysler Group," said Chief Executive Officer Bradley Silver. "The automotive industry is highly competitive and we offer our customers next generation market research that can help them augment product designs, launches or marketing campaigns to better reach their target consumer. Companies like the Chrysler Group have embraced the opportunities available on the Internet and are gaining a significant competitive advantage in the long term, especially as marketing and advertising budgets migrate from traditional media to interactive media."

About Brandimensions Inc.

Incorporated in 2001, Brandimensions delivers actionable market intelligence and brand protection solutions that solve everyday business challenges. The company's unique methodology, which combines the power of technology with the intelligence of human analysis, enables the delivery of industry leading practices and programs in market intelligence and brand protection. Brandimensions is a rapidly growing, client focused, ambitious company quickly establishing itself as the industry benchmark in both market intelligence and brand protection services. Brandimensions believes in its clients and is committed to delivering an actionable business service each and every day. Brandimensions is headquartered in Toronto, Canada, with offices in the United States and Singapore.

Contact Information