SOURCE: Chick-fil-A, Inc.

October 31, 2006 04:00 ET

Cincinnati's Newest Chick-fil-A Restaurant Opening Nov. 2; First 100 Adults in Line to Win Free Chick-fil-A for a Year

Second Stand-Alone Location to Open in the Market Within One Month

CINCINNATI, OH -- (MARKET WIRE) -- October 31, 2006 -- Cincinnati's newest stand-alone Chick-fil-A restaurant will open Nov. 2, when $26,000 in free Chick-fil-A food will be given away to the first 100 adults in line that morning at the new location at 8598 Beechmont Ave.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant. The line can begin forming up to 24 hours prior to the opening, with the prizes being awarded on Thursday, Nov. 2 between 6 a.m. and 6:30 a.m. The restaurant will open for business at 6:30 a.m.

"We've given away more than $3.5 million in free Chick-fil-A food since we launched the 'First 100 Fans' promotion in 2003 to celebrate each grand opening," said Chick-fil-A, Inc. President Dan Cathy, son of the chain's founder Truett Cathy. "It's our way of thanking our raving fans who have supported Chick-fil-A and who continue to show their devotion by camping out in all kinds of weather conditions year-round, all across the country."

With overnight campers often arriving as early as 24 hours in advance and coming from hours away, the parking lot fills with tents, lawn chairs, and TVs while the crowd enjoys entertainment, games, food and even a midnight Chick-fil-A Icedream® party. "It becomes a big overnight tailgating party," said Cathy, who has camped out at more than 50 of the openings.

"We are very excited about opening another Chick-fil-A in the Cincinnati market," said Chuck Perkins, who has been selected to operate the new stand-alone restaurant. He had previously been employed with Paramount Parks. Perkins and his wife Kimberly have a nine-month-old daughter, Kyndal.

The interior warm colors and wood accents create a casual dining atmosphere that customers will appreciate, along with the conveniences of a drive-thru and indoor playground. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m.

Chick-fil-A founder Truett Cathy is marking several milestones this year, including the 60th year anniversary of the opening of his first restaurant, the Dwarf Grill® in Hapeville, Ga., from which the Chick-fil-A chain was launched. Also, the third generation entered the Chick-fil-A business with Cathy's grandson becoming a restaurant Operator in St. Petersburg, Fla. in January.

Atlanta-based Chick-fil-A, Inc., the nation's second-largest quick-service chicken restaurant chain (based on sales), currently has more than 1,265 restaurants in 37 states and Washington, D.C. The company reported 2005 system-wide sales of more than $1.975 billion, resulting in a 13.1 percent increase over 2004 figures and a positive 5.87 percent same-store sales performance. The chain expects to add more than 72 locations in 2006, including 61 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House and Truett's Grill full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain's websites, located at www.chick-fil-a.com, www.chick-fil-apressroom.com or www.truettcathy.com.

Contact Information

  • Contact:

    Brenda Green
    Chick-fil-A, Inc.
    Email Contact
    404.765.8064

    Lindsay Ables
    CP Communications Inc.
    Email Contact
    843.452.1865 (cell)