SOURCE: Cincom Systems

August 15, 2005 17:10 ET

Cincom Expert Access E-Zine B2B Humor Cracks the Complex Sale Code

NEW YORK, NY -- (MARKET WIRE) -- August 15, 2005 -- Cincom's award-winning Expert Access e-zine provides some hilarious and irreverent B2B humor and objective real-world business advice on how to win in today's complex sales environment with its latest feature article titled "I Came. I Saw. I Shot Two Donkeys" published today. In an interview with best-selling author of "How Winners Sell" Dave Stein, the article examines the complex business sale process.

It's one in a remarkable string of continuing "Shoot the Donkey" columns that provide a unique, often tongue-in-cheek, irreverent look at the current complex sales and business environment.

The "Shoot the Donkey" stories focus on remarkable people who take decisive actions to fulfill their mission -- whatever it is, in their life of business or business of life. The articles are full of "Shoot the Donkey" insights (lessons, strategies, actions) that are culled from the interviews.

What is Cincom's Expert Access?

Cincom's Expert Access is a free, award-winning e-publication that identifies key strategic trends, innovations, and critical business issues. A biweekly publication with approximately 37,000 subscribers in 49 countries, Expert Access provides relevant, concise, objective information, sometimes in an irreverent, humorous manner, to help readers do their jobs better, become aware of new ideas, products, or services or occasionally have a B2B laugh. It is provided free to Cincom clients, prospects and other readers who are interested in the latest in business and technology strategies and products.

Why is Cincom's Expert Access e-zine different?

Cincom, in addition to their vast internal technology expert base, has recruited and partnered with some truly brilliant and forward-thinking technology analysts to participate in their "Ask the Expert" program. One of the unique aspects of Expert Access is the ability for subscribers to ask "Experts" for feedback/answers to questions revolving around innovative business strategies and technologies. Some of the truly visionary and world-class technology, marketing, and sales experts that have contributed include:

Dave Stein, best-selling business author of "How Winners Sell,"

Al Ries, author of "The Fall of Advertising and the Rise of PR,"

Donald Sull, Harvard Professor and author of "Revival of the Fittest,"

Skip Press, author of over 20 books including "How to Write What You Want and Sell What You Write," and a host of others,

Ken Sutherland, creative impresario and the music behind the film "Savannah Smiles,"

Dr. Paul Pearsall, international best-selling author of "The Beethoven Factor,"

Robert McKee, Hollywood guru and author of "Story,"

A Simple Mission

The mission of Expert Access is to be an integral part of the "Cincom Golden Rule" articulated by CEO Tom Nies, the longest-serving CEO in the computer industry: "To serve and help our customers grow their businesses faster and more profitably, with far less upfront investment, much less risk, and much greater and quicker ROI. Part of that is giving them the knowledge capital and resources available to not only stay abreast of the latest technologies and trends, but to know that Cincom and our Cincom Expert Access are always there to serve them with trusted and objective sources of business information.

About Cincom

For nearly 40 years, Cincom's software and services have helped thousands of clients worldwide simplify the management of complex business processes. Cincom specializes in the five areas of business where simplification brings the greatest value to managers who want to grow revenue, control costs, minimize risk, and achieve rapid ROI better than their competitors.

Cincom serves thousands of clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Messier-Dowty, Siemens, Rockwell Automation, and Trane.

For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to, or visit the company's website at

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