SOURCE: Cinnabon, Inc.

Cinnabon, Inc.

April 02, 2010 09:02 ET

Cinnabon to Give Away Free Bite-Sized Cupcakes on Tax Day

Tax Day Bites! Promotion Includes Online Essay Contest for $100 Gift Card

ATLANTA, GA--(Marketwire - April 2, 2010) -  We all know how stressful Tax Day is, so Cinnabon is once again showing Guests that Tax Day Bites! On Thursday, April 15th from 6 pm to 8 pm at participating U.S. mall-based bakeries, Cinnabon is giving away free bite-sized portions of its new, delicious cupcakes.*

"At Cinnabon, we believe that Life Needs Frosting," said Gary Bales, Cinnabon president. "Everyone deserves to splurge every once in awhile, so we'd love to be the frosting on our Guests' day -- particularly on days as painful as Tax Day. We're also excited about featuring something new to enjoy -- Cinnabon cupcakes."  

Bite-sized Cinnabon cupcake flavors available for taking a bite out of Tax Day include:

  • Cinnacake Classic: A tribute to Cinnabon's world-famous Classic Roll -- moist, vanilla cake infused with Cinnabon's Makara Cinnamon, topped with our signature cream cheese frosting and Makara Cinnamon
  • Chocolate Passion: Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting
  • Vanilla Bliss: Moist, divinely vanilla cake topped with luscious, vanilla buttercream frosting
  • 24-Carrot Cake: Moist, perfectly-spiced carrot cake with a hint of pineapple and coconut, topped with Cinnabon's signature cream cheese frosting and orange sugar sprinkles

As part of the promotion, Guests can enter the brand's online essay contest now through April 15th for the chance to win a $100 gift card. In 500 words or less, participants should explain why their life needs Cinnabon frosting. Visit www.cinnabon.com to enter the contest and read the official rules.

*While supplies last. Limit one offer (two bite-sized cupcakes) per Guest during the day of the promotion. Counts may vary by bakery. Valid only at participating U.S. mall-based bakeries. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments.

Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or connect on Facebook at facebook.com/Cinnabon.