SOURCE: YouTube

August 11, 2008 08:00 ET

Circuit City Launches Fantasy Football Channel on YouTube™ and Challenges Fans in the "Join The Squad" Contest

YouTube FANalyst Channel to Offer Fantasy Football Fanatics Premiere Online Fantasy Football Destination With Expert Analysis and Multiple Points-of-View

SAN BRUNO, CA--(Marketwire - August 11, 2008) - YouTube™, the leading online video community that allows people to discover, watch and share originally created videos, announced today the Circuit City presents YouTube FANalyst Channel. The channel, located at http://www.youtube.com/fanalysts, will provide the premiere online destination for Fantasy Football fanatics to get the latest analysis, tips and season predictions. In addition to the channel, Circuit City is sponsoring the "Join The Squad Contest" calling out Fantasy Football fanatics all over the world to submit their own FANalyst video showcasing their football knowledge along with their player and team season predictions.

Every Tuesday on the FANalyst channel, eight different Fantasy Football experts and personalities will provide viewers in-depth, un-cut Fantasy Football analysis. From the beer-swilling, operatic-burping Boston Sports Fanatic Paul "Fitzy" Fitzgerald to the eye-catching analysis of Fantasy Sports Girl, this is definitely not your average sports channel.

"Despite fantasy sports' massive following, the world has lacked a go-to online destination for dynamic, multiple-perspective Fantasy Football content," said Chris Di Cesare, head of marketing at YouTube. "With this channel, Circuit City offers fans unique Fantasy Football video content from multiple points of view all produced by the fans for the fans."

"At Circuit City, we are committed to providing our customers with the very best home entertainment experience this football season," said Brian S. Bradley, senior vice president - multi-channel at Circuit City. "The Circuit City FANalyst YouTube channel provides a new way for us to engage our core customer base and challenge them to become part of our online community through the 'Join The Squad Contest.'"

About the Join Our Squad Contest

The FANalyst Channel is a Fantasy Football sports center for the people by the people and with Circuit City's "Join Our Squad Contest" the YouTube community can help discover the next big online sports personality. The contest, located online at www.circuitcity.com/fanalyst, challenges the best and brightest in the Fantasy Football world to submit their Fantasy Football advice and analysis videos. The videos will be judged on:

--  Entertainment Value
--  Informational Value
--  Originality/Creativity
--  Keeping with the theme
    
    

Circuit City will select the top ten submissions and then the YouTube Community will vote to select the winner. The winner will then be invited to create, upload and share his or her own Fantasy Football analysis video to be shown alongside the lineup of other FANalysts' programs and presented during professional football's playoffs on YouTube.

About Circuit City Stores, Inc.

Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics and related services. The domestic segment operates through 700 Superstores and 9 outlet locations in 158 U.S. markets. The international segment operates through approximately 800 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at www.circuitcity.com, www.thesource.ca and www.firedog.com.

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

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